BenQ to release advanced gaming products under Zowie brand

BenQ, a vendor of professional gaming monitors and human technology and solutions provider, announced that the Zowie brand will represent its future releases in the gaming line. BenQ acquired Zowie in 2015 in order to aggressively lead its eSports offerings with products that deliver true competitive advantages. Following its investment in Zowie gear, the company will continue to show its commitment to gamers by providing eSports athletes with premium professional gaming products via the Zowie brand. This means all future BenQ gaming-related merchandise will be introduced under the Zowie brand name.

Combining the core competences of BenQ and Zowie, new Zowie-branded eSports devices will focus on ergonomics and personalisation to provide innovations that truly enhance player performance and enjoyment. Right from its inception, the Zowie brand has been dedicated to the development of competitive gaming products in close cooperation with professional players. Zowie values the commitment and hard work that it takes for competitive gamers to achieve best results. Accordingly, it develops different products that adapt to their personal preferences.

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Talking about BenQ’s understanding of eSports, Manish Bakshi, Managing Director, BenQ Middle East and Turkey, said: “BenQ Zowie is dedicated to eSports. We believe that gaming is in the experience and we go the extra mile to enhance that experience for the gaming enthusiast. Our understanding of what hard-core gamers want from their gear is based on usage scenarios and our close association with players themselves. We are confident that our gaming line-up will more than meet the expectations of professional players.”

The Zowie offering includes the XL and RL series monitors, SR and TF-X series mousepads, as well as the EC and ZA series mice. Zowie mice fit every gaming style, with options for right- and left-handed players.

Introduced in late 2008, Zowie is a brand dedicated to the development of the best competitive gaming products to improve eSports athletes’ combat performance. In 2015, the Zowie brand was acquired by BenQ to aggressively lead the company’s eSports product line with products that deliver competitive advantages.