Cloud-based video conferencing changing the face of business

Cloud-based video conferencing changing the face of business

With its Lifesize Cloud solution, SkyGroup Communications is offering reseller partners and clients the option to enjoy an easy to use and affordable cloud-based video conferencing solution, based entirely on your business requirements, budget and specific user needs.

As a cost-effective cloud video service, Lifesize Cloud can be used on its own or combined with Lifesize Icon video conferencing systems for a more immersive video experience. The solution is ideal for resellers looking to provide customers with a video calling service that requires little hardware investment, has a lower cost of ownership and that is 100% hosted and managed in the cloud.

“Meeting face-to-face still outplays email chains and lengthy conference calls, in which employees are often found multi-tasking or simply getting on with other work while they are on a call,” states Marius van Wyk, Operations and Technical Director at SkyGroup Communications. “While business is aware that video conferencing and video calling is the answer, many still find the cost of larger boardroom-based solutions inhibitive. Which is why a cloud-based solution like Lifesize Cloud makes good business sense.”

According to Van Wyk, additional business benefits of the solution include managers and recruiters being able to use video streaming and recording in their talent acquisition strategies, enabling them to recruit and train the best of the best. Video is also an excellent means to ensure knowledge sharing and you can use it to extend a corporate message to everyone in a business, particularly if calls are recorded and shared for later consumption.

The everyday benefit of being able to overcome time zone constraints is still an important factor when considering video, as well as the security associated to being able to keep a record of a call. Lifesize Cloud offers flexible packages to address the customer needs and requirements, whether it is an SME or large enterprise, as it offers the ability to scale to virtually any number of users. With its cross-platform interoperability, a user can join a video meeting through browser-based calling, the Lifesize Cloud app or device available to them, including standards-based video conferencing endpoints or Skype for Business.

Customers can also integrate their Skype for Business environment with their video conferencing boardroom investments, irrelevant of what brand is deployed. This assists in dramatically cutting costs, while at the same time enabling a customer to enhance their visual communications / UC environment with Skype for Business and standards-based video conferencing endpoints.

“Video conferencing has faced challenges in the past because of its inability to scale outside of the boardroom, as well as the network requirements it needs and the scheduling required to execute them. Now with cloud solutions and the ability to install them on a mobile device and use them anywhere, or to record and stream them, none of this is a challenge,” he adds.

Vastly considered by users as a quick and intuitive way to get their business connected over video, Lifesize Cloud has an easy-to-use interface that supports screen sharing, calendar integration, IM chat and audio-calling, as well as a search-based directory for instant calling.

Calls can be made via desktop app or a browser via browser-based calling, and can include up to 50 participants. Meetings and calls can also be scheduled directly in Google Calendar or Microsoft® Outlook and with its reporting functionality, administrators can garner a view of call lengths, device usage and more.

Lifesize Cloud is locally available from SkyGroup Communications – and free trials are on offer for customers looking to test the solution first-hand.

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