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Trend Micro deepens investment in Middle East and north Africa in 2018

Trend Micro deepens investment in Middle East and north Africa in 2018

Dr. Moataz Bin Ali has been appointed as Vice President for Trend Micro in the MENA region

Trend Micro, a global leader in cybersecurity solutions, has shared some of its 2018 investment and growth plans for the Middle East and north Africa (MENA) markets.

The company has positioned top executive talent to lead programmes specifically designed for opportunities available in MENA.

Part of Trend Micro’s recently launched corporate venture fund in partnership with Trend Forward Capital, is paying special attention to start-ups across MENA. The venture will offer companies financial backing, access to its world-class global strategic alliances, as well as its channel of more than 28,000 partners.

Trend Micro is happy to welcome into its executive ranks industry leader Dr. Moataz Bin Ali, newly joining from SAP, to lead and transform the MENA region. This is a high growth region which is a prime investment area for Trend Micro in 2018 and beyond.

Bin Ali, now Vice President for Trend Micro MENA region, is an expert leader in the digitisation space, and a transformation specialist with over 15 years’ experience in the business. He has helped optimise numerous next generation enterprise companies and facilitated many government digital transformations.

With a strong track record in leadership roles at top-tier technology firms such as SAP, IBM and Microsoft, Bin Ali is also highly recognised within the industry as an author and speaker in national and international conferences on issues surrounding countrywide digitisation, industry specific applications, cutting edge technology innovations, transformational digital business models, cloud computing, IoT and information security.

“I’m happy to join the Trend Micro ecosystem that is vibrant and focused in protecting its customers, while helping to drive innovation, forge transformational alliances and develop regional talent,” said Bin Ali.

“Our channel community is the backbone to our continued success and finding new ways to further strengthen our mutual businesses is also an emphasis for 2018 and beyond,” added Bin Ali.

Bin Ali, has prioritised strengthening Trend Micro’s existing relations in the region, while fueling the strong growth that the company is witnessing by forging new transformational alliances with both the public and private sectors. He is also keen to drive new investments into the region in 2018 and foster new opportunities for growth.

Ihab Moawad, previously heading Trend Micro in the region, will now be joining Trend Forward Capital as a key executive helping to find and manage venture fund investments in MENA. Moawad’s record of accomplishment includes having led Trend Micro in the region for five years, while tripling revenue and doubling the team size. With Ihab’s involvement, Trend Forward Capital is making its first portfolio investment into the market with Egyptian grown business Instabug. Initial successes for Instabug include securing investment from Accel Ventures, a Silicon Valley investor and reaching out to one billion users.

“Working with Trend Micro and helping to secure the region has been a rewarding experience for me. In my time with Trend Micro we reached many a milestone. Today, with Trend Forward Capital, I can help businesses realise their true potential and give companies a platform to grow,” said Moawad.

Instabug Co-Founder and CEO, Omar Gabr, said: “We are proud of our momentum but not taking our eye off what is needed for further growth. Trend Forward Capital is a key part of helping us reach our vision as a scalable and operationally efficient company.”

Working with portfolio investments, the business can uncover insights into emerging ecosystem opportunities, identify disruptive business models, market gaps and address skillset shortages. This will further align Trend Micro’s investments to better serve the region and allow for a higher level of impact.

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