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Dimension Data transforming the Tour de France viewing experience

Dimension Data transforming the Tour de France viewing experience

Dimension Data has formed a key partnership with Tour de France organisers Amaury Sport Organisation

Dimension Data, a global leader in designing, optimising and managing evolving technology environments, will continue to transform the viewing experience of the Tour de France. 

Since 2015, the South African firm has partnered with Amaury Sport Organisation (A.S.O.), the organiser of the world’s biggest cycle race.

Through the innovative partnership, A.S.O. has already seen impressive results across all its digital platforms. Visits to the website have increased by 15% year-on-year and Tour de France online video views have risen from six million in 2014 to 71 million in 2017. This reflects the growing trend of younger audiences favouring digital content over traditional broadcast, providing a more immersive experience of the iconic race.

This year, Dimension Data has also harnessed the collective creativity of its 28,000 global employees through an innersourcing programme. The aim is to drive the next generation of ideas to fuel the innovation roadmap for the fan experience. This has inspired creative visions of innovation, from augmented reality 3D mappings and enhanced algorims to predict outcomes of the race with even greater accuracy.

Scott Gibson, Executive for Digital Business Solutions for Dimension Data, said: “The Tour de France is a complex event. It is not based in a stadium, so the logistical challenges involved are significant.

“That’s what makes achieving this outcome for the ASO so challenging, but also exciting. Our mobile data centre and predictive analytics platform, combined with the incredibly passionate team, is really the driving force behind the innovation that we bring to the Tour every year. Often in the middle of nowhere, dealing with adverse weather conditions, we are proud to be able to produce instant and accurate real-time analytics and content that helps fans to better understand, follow and enjoy the race.”

The 105th Tour de France starts on July 7 and runs until July 29.