Branch, the leading mobile linking and measurement platform for the world’s best apps, have announced the grand opening of its European Hub in Berlin, Germany. Driven by the growing demand for its tools and solutions, the new Branch office will serve to bring the latest and best mobile technologies and partner services to the flourishing mobile app industry in Europe, the Middle East and Africa in conjunction with its global headquarters in Silicon Valley.
Europe has always been a vital market for Branch. With 90 percent smart device penetration, Western Europe is one of the fastest-growing regions for app adoption. Born with the mission to help mobile app marketers and developers to grow and engage with their users, Branch has seen organic adoption of its tools in the region since early 2015. They have also had offices in London and Moscow since 2016 to help local partners build effective and scalable mobile growth strategies across Europe, including Bloom & Wild, GoEuro, Lamoda, as well as global brands like Airbnb, Pinterest, Tinder and more.
Branch chose Berlin for its European central hub because of the vibrant local startup ecosystem, the multi-cultural talent pool, and easy access to major tech hubs across the continent from Moscow to Dublin. In fact, Branch has been closely involved with the Berlin mobile ecosystem since 2015, organising Mobile Growth Meetups with many leading mobile brands. The opening of the new office allows Branch to be even closer to local partners and the mobile community in Germany and across Europe.
“We started Branch in the heart of Silicon Valley, but we’ve known since the very beginning that app discovery is a global problem. As a team, we’re incredibly humbled that the meteoric rise of Branch in the past couple years has given us the opportunity to open our first European office in what we believe to be the most exciting tech hub outside of the US: Berlin,” said Alex Austin, CEO and co-founder of Branch. “Many of the best international mobile teams have already recognised the value of our technology, and have seen tremendous success in their mobile growth and retention efforts. We celebrate this occasion as the day when we can bring Branch’s world renowned technical support and account management to Europe and beyond. We’re excited to play an integral role in many current and future successful businesses in the region.”
“Branch has played an important role in our mobile strategy to help GoEuro grow and engage with our mobile audience,” said Mariya Katernyak, Mobile Marketing Lead at GoEuro. “We’re very excited about the team’s expansion from London to Berlin, and look forward to working even more closely with the local team!”
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