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Sephora selects Salesforce for European digital shopping experiences

Sephora selects Salesforce for European digital shopping experiences

Salesforce, the global leader in CRM, has announced that Sephora — a global leader in retail cosmetics — is deploying Salesforce Commerce Cloud and Service Cloud in Europe to accelerate growth and deliver more personalised, intelligent shopping journeys on any channel and any device.

“Everyone has different beauty and skincare needs and we want to provide our customers with shopping experiences that are as unique as they are, whether they’re shopping in-store or online,” said Anne-Veronique Baylac, CDO at Sephora Europe & Middle East. “By advancing our digital strategy with Salesforce, we’re putting the right platform in place to continue delivering the groundbreaking and personalised beauty tools our customers want,” confirmed Pierrette Frey, the retailer’s CIO.

With Commerce Cloud, Sephora Europe shoppers will receive unique content, offers and recommendations based on information such as past purchases, skin type, makeup and cosmetic preferences and geographic regions. And with Service Cloud, Sephora will be able to provide shoppers with more personalised and connected customer service experiences across every channel and touchpoint.

“To meet the expectations of today’s shoppers, retailers must deliver customer experiences that are personalised, connected and fast,” said Shelley Bransten, SVP, Retail Industry Solutions at Salesforce. “With Commerce Cloud and Service Cloud, Sephora Europe will be able to grow and innovate at the speed of their consumer and build more personal and predictive shopping journeys for every single shopper.”

Sephora is now live on Commerce Cloud and Service Cloud in Sweden and Denmark. The company is also planning to roll out the new digital shopping experience all over Europe starting with Portugal, Germany, France and Poland in the coming months.

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