SafeCharge, a leading payments technology company, has announced it has partnered with Danske Spil A/S, the national lottery in Denmark, to power its regulated sports betting platform ‘Youbet’ and drive expansion into this local regulated market. Danske Spil has implemented SafeCharge Cashier, a hosted payment page solution optimised for maximum conversion of deposit and withdrawals in a fully-compliant manner. Adding Dankort, the Danish debit card and through a direct connection with Visa and Mastercard, SafeCharge is enabling Danske Spil to reach the highest payment success rates.
Danske Spil A/S is the national lottery in Denmark, founded in 1948. It offers lottery and gambling services through its two subsidiaries Danske Lotteri Spil A/S and Danske Licens Spil A/S, and offers games such as Lotto, Onsdags Lotto, Joker, Eurojackpot, Keno, Quick, Bingo, Dantoto, Poker, Casino, Oddset, Tips, Zezam and the newest betting brand, Youbet. The company has selected SafeCharge to target a growing demographic of sports betting fans in Denmark through Youbet.
“Sports betting is becoming an increasingly popular activity in Denmark. Our customers are demanding a seamless payment experience from any device with their preferred payment method at any time,” explained Niels Erik Folmann, CEO of Danske Licens Spil A/S. “Following a quick and seamless implementation process, we are delighted to work closely with the team of SafeCharge experts on delivering the best user payment experience for our customers.”
“We are excited to support Danske Spil with smart payments technology to further boost its expansion,” stated Yuval Ziv, CCO at SafeCharge. “We are confident that SafeCharge Payments Engine’s various assets will continue to deliver the highest levels of customer experience and payment conversion.”