Wirecard and T-Systems are working with retailers on the digital supermarket: The concept is designed to let consumers draw up their shopping list using an app, for example, at home. In-store, shoppers link their smartphones to a shopping trolley that will interactively take them through the shop to the items on their shopping list. The shopping trolley is equipped with a screen showing which products on the list are already in the trolley and in line with this, customers also receive appropriate personalised information and offers. Sensors capture the route at certain points in the shop. Customers scan the products they selected with the app and at the end of the shopping process, they pay quickly and conveniently in a single click.
Customers and retailers benefit to an equal degree: Consumers can quickly link their app, including their digital shopping list, with the shopping trolley and – most importantly – save time when paying. Retailers can identify actual customer paths and preferences from the data captured. This gives them valuable insights into where best to place their products. The new prototype of the networked shopping trolley uses IoT technology with AI algorithms. It makes clear how fully digitised solutions can completely revolutionise in-store shopping experiences – and can replace proprietary till systems.
Dirk Rumler, VP Retail at T-Systems, said: “High-street retailers must make huge changes because this is the only way they will be able to keep pace with the fast growth of online retail. Genuine innovative spirit is required. This starts by combining the channels and extends to personalised shopping in-store without having to wait in line. New digital approaches in combination with strong partners will strengthen retailers in the face of the competition over the long term. We are delighted to introduce retailers to the digital supermarket concept together with Wirecard.”
Alexander Hahn, Vice President POS Retail Solutions at Wirecard, added: “We are assuming that in five years’ time, the major proportion of retailers will be offering seamless checkouts and other services via apps. Successful retailers are already concentrating more on perfecting the in-store shopping experience than on actual retail transactions. With this, payment processes are increasingly fading into the background to make way for the fully-integrated digital solutions of the future. With their digital shopping concept, T-Systems and Wirecard are showing retailers how they can now adopt a proactive focus on the needs and wishes of their customers.”
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