Cloud Distribution, the ‘Cloud First’ value-added distributor specialising in cybersecurity, networking and data centre solutions, has partnered with CybSafe, the cloud-based cybersecurity awareness platform combining AI and data analytics with behavioural science. The partnership arms the channel with end-to-end cybersecurity protection to offer businesses in the fight against data breaches – a rising concern in the data-rich, post-GDPR world.
Informed by cyberpsychology and educational theory, CybSafe addresses the human component of cybersecurity by improving awareness, behaviour and culture. It makes tangible changes to employee behaviour to combat threats related to phishing, social media, public Wi-Fi, malware, identity, passwords and many others. These easily digestible modules evolve over time with the support of Machine Learning technology. With its analytical engine, the award-winning software solution lets businesses see the type and location of risk and what they can do to mitigate these risks.
Adam Davison, Sales and Marketing Director, Cloud Distribution, said: “Human error is involved in the majority of security breaches and these casual mistakes can cost organisations their reputation and considerable amounts of money. But companies often aren’t effectively grappling with this and human cybersecurity has traditionally been viewed as a tick-box exercise. Companies often use unwieldy training manuals with the unreasonable expectation that staff will act on information, simply because they have read it. Others use disengaging online training programmes that merely make the business ‘compliant’. Ultimately, training that doesn’t take into account the way people learn and behave is never going to work. It’s one thing to train staff but it’s quite another thing for staff to act on that training. CybSafe is there to fix that disconnect.”
Davison added: “For resellers, CybSafe’s product comes at exactly the right time, considering the rising threat of cybercrime and the potential problems presented by data protection legislation. With the human element now front of mind for customers, partners have been crying out for a modern, high-margin cybersecurity solution that tackles this. We believe CybSafe is what they’ve been looking for. CybSafe provides strong differentiation and upselling opportunity and offers the chance to unlock budgets beyond security such as legal and compliance, and human resources.”
Both CybSafe and Cloud Distribution have resources to enable a quick go-to-market strategy, including WebEx, demo and customer engagement support. Furthermore, there is a full schedule of joint marketing campaigns available to help stimulate interest and opportunities within the channel.