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Israeli supermarket chain offers high-tech shopping experience

Israeli supermarket chain offers high-tech shopping experience

Trigo Vision, a computer vision start-up reshaping the retail experience, and Shufersal, Israel’s largest supermarket chain, have announced that it has signed an agreement to install Trigo Vision’s advanced automated retail platform across its 272 stores countrywide. Shufersal will be the first supermarket chain globally to offer customers a completely seamless shopping experience akin to ‘Amazon Go’.

Trigo Vision emerged from stealth in July with a seed round of US$7 million funded by UK-Israel based Hetz Ventures and Vertex Ventures Israel. Leveraging world-class AI, Trigo Vision combines a highly sophisticated, ceiling-based camera network with machine vision algorithms to eliminate the need for a checkout process. The cameras identify and capture customers’ shopping items with exceptional levels of accuracy during the in-store journey.

“We are very excited to begin the process of development and embedding of Trigo Vision’s retail automation platform in order to offer our customers a completely seamless checkout experience,” said Itzik Abercohen, CEO of Shufersal. “Customer satisfaction is one of Shufersal’s main guiding principles with technology playing a big role. We believe our cooperation with Trigo will transform the shopping experience and will minimise our customers’ friction points in the stores. This venture will also drive efficiency and minimise costs across our operation. Its scalability and flexibility also means that we can roll out this technology across all of our stores, whether small express shops or larger hypermarkets.”

“Shufersal is a clear market leader in adopting innovation and bringing new retail experiences to its customers. [The company] immediately recognised the potential of our platform and we’re delighted to be collaborating with it, propelling the forefront of the next retail era here in Israel,” said Michael Gabay, CEO and Co-founder of Trigo Vision. “Moreover, this deal will accelerate our development in a real store environment with real customers, rather than trialling our technology in a concept store or lab development. We strongly believe this is the right approach to develop cutting-edge technology that brings value to customers.”

Developed by leading AI and algorithmics experts, Trigo Vision’s founders have gained extensive experience working on a multitude of complex projects for Israel’s military intelligence. The company’s highly advanced, patent-pending computer vision technology necessitates significantly fewer cameras compared to other solutions on the market today. Coupled with a unique data collection process, Trigo Vision provides extremely precise identification of products, underlining the company’s competitive advantage. Complementing this, the company’s platform offers retailers complete flexibility and scalability for easy and swift deployment into a store of any size, without requiring any type of change to its layout or structure. Its system is also GDPR-compliant and collects data anonymously without attaching personal identities to it.

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