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Air France creates first of its kind AR-based event experience

Air France creates first of its kind AR-based event experience

Air France is engaging event participants with the new mobile application, ‘Air France AR world’, letting them discover a new digital and interactive layer to their physical worlds. The app digitally displays a map of the world and visualises key destinations with AR technology. The experience is interactive, informative, engaging and users can also participate in an integrated quiz with the chance to win long haul flights.

The experience has been implemented at events in Gothenburg, Oslo and in Bergen. More events will take place during Spring 2019. Thanks to this app and events, Air France advances its ability to promote key destinations – highlighting attractions and things to do that travellers could otherwise miss out on.

“We really wanted to showcase our broad portfolio of destinations and inspirational examples of what they can offer our customers. AR combined with events are the optimal tools for us making this possible,” said Maria Hagelberg, Marketing Manager Air France and KLM North Europe.

‘Air France AR world’ has been developed by the global agency network Havas Worldwide’s subsidiary Bizkit Havas in cooperation with Vobling, an industry leading AR and VR agency and the enterprise arm of the Bublar Group.

The ‘Air France AR world’ app is available both via the App Store and Google Play. The application is based on a combination of image target and VIO-based technology.

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