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MediaTek collaborates with Google to bring AR to smartphones

MediaTek collaborates with Google to bring AR to smartphones

MediaTek has announced that it completed testing and enablement of ARCore and Google Lens on MediaTek’s high-performance Helio P90 chipset. MediaTek worked closely with Google to ensure its newest addition to the successful Helio P series family – Helio P90 – delivers an optimised foundation to enable Augmented Reality (AR) experiences that transform the way people play, shop, learn, create and experience the world together. To help device-makers get AR and Lens devices to market quicker, MediaTek will provide its customers with robust software support, along with a turnkey reference design supporting ARCore and Lens.

“MediaTek has a long history of working with Google to make advanced, new premium, mobile technology accessible to consumers at mid-range price points. With our latest collaboration we enable more smartphone users to experience the power of AR and Lens visual search in their daily lives,” said TL Lee, Head of Mediatek’s wireless business unit. “Now that Helio P90 is ARCore and Google Lens ready, we’ll be working closely with OEMs to provide them with comprehensive support so they can quickly design and bring devices to market that are optimised for AR applications and Lens.”

MediaTek is enabling this technology across its portfolio and Helio P series with Helio P60, and Helio P70, already certified for ARCore and Google Lens. ARCore brings powerful AR capabilities to smartphones at Google scale so developers can build captivating mobile AR experiences without the need for additional hardware or complexity.

The Helio P90 was built to optimise processor performance and power conservation for a more sustainable user experience, even across power-intensive tasks like AR applications. MediaTek worked closely with Google to pre-test ARCore on its Helio P90 chipset to provide OEMs, developers and users with a superior experience. MediaTek created a turnkey reference design for ARCore which helps OEMs to streamline the design process and speed up time-to-market. MediaTek will also assist its customers with the ARCore certification process based on their unique needs.

MediaTek also optimised the Helio P90 camera software performance to support Google Lens, which lets you search what you see, get stuff done faster and interact with the world around you. MediaTek will provide robust software support for Google Lens to make it easier for its OEMs to develop innovative devices across portfolio tiers and bring more consumers the power to identify popular plants and animals, learn about landmarks, find products online and see similar styles, and more.

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