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‘Top Employer’ seeks top talent via social media platform, Tinder

‘Top Employer’ seeks top talent via social media platform, Tinder

BelgiumTelecomTop Stories

Recently named as a Top Employer for the eighth year in a row, Orange Belgium is launching a special recruitment campaign via social media channel, Tinder, to attract digital natives.

From March 21 onwards, Tinder users might come across some surprising profiles, including Orange job offers. They can tap on the profiles to discover a real bio with some attractive pictures. Users who are tempted can swipe right to find out more about Orange. They will immediately receive the most popular Tinder message: It’s a match! A private message will follow, giving more information about the vacancy and to determine whether there is indeed a successful match in the end.

Isabel Carrion, Chief People Officer at Orange Belgium, said: “As a ‘Bold Challenger’ on the market, we do not just want to wow our customers with original mobile and convergent offers, we also want to shake up telco conventions by standing out, by making a difference both outside and inside the company. This is why we are looking to attract digital natives who can help us further disrupt the market. By launching this recruitment campaign via social medium, Tinder, we intend to be right where digital natives spend their time. It is a different way of connecting with people who are not only looking for love, but who might also be looking for a new job to love.”

The Tinder recruitment campaign will run for a month and is part of Orange’s overall employer branding project and recruitment philosophy which aims to attract new talent in a digital and innovative way and provide recruits with a unique and original experience in the fast-moving telecom sector.

Orange Belgium is currently looking to take on new colleagues for various positions in areas such as Orange shops, Customer Services, Marketing, Sales, B2B, Project Management, Product Management, HR and Finance.

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