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SAP and Mars Hypermarket in Oman and UAE sign new digital retail partnership

SAP and Mars Hypermarket in Oman and UAE sign new digital retail partnership

Naveej Vinod, Executive Director of Mars International LLC (centre) led a delegation signing a partnership with SAP, led by Tayfun Topkoc, Managing Director of the UAE and Oman, SAP (third from left)

Mars Hypermarket has formed a digital transformation partnership with digital retail enabler SAP.

Oman’s hypermarkets, such as Mars Hypermarket, are the main driver for food sales, delivering 70% of total grocery store sales in Oman, according to Alpen Capital.

In support of Oman’s digital retail sector, Mars Hypermarket, one of the GCC’s largest hypermarket chains with over 1,800 employees in Oman and the UAE, announced the partnership.

V.T. Vinodan, Managing Director, Mars Hypermarket Oman and UAE, said: “Oman’s customers expect a personalised and seamless shopping experience from their mobile devices. With real-time technology, Mars Hypermarket can deliver innovative digital business models with better product decisions, convenient omni-channel shopping experiences, and customer loyalty programmes.”

As part of the partnership, Mars Hypermarket will deploy a range of digital business solutions running on the in-memory SAP HANA platform to enhance the customer experience, the supply of thousands of products and employee engagement.

Mars Hypermarket is exploring SAP S/4HANA real-time business suite solutions, mobile apps, and augmented and virtual reality innovations.

Tayfun Topkoc, Managing Director, SAP Oman and UAE, said: “Mars Hypermarket is showing best practices in how to harness the power of digital technology to enhance the complex retail experience.
“SAP is exchanging global best practices in retail to support Oman’s digital transformation and economic growth in line with Oman Vision 2020.”