A project to build a major shopping mall in Muscat will contribute to the rapid acceleration of the retail sector in the Middle East.
Trade from the Mall of Oman, which will feature 350 outlets in a 137.000 square metres of retail space, will contribute to the growth of the GCC’s retail sector expected to hit a high of USD 313 billion by 2021.
Along with other developments such as the City Centre Al Jazira in Abu Dhabi and the Mall of Saudi in Riyadh, the Mall of Oman will utilise technology to transform the in-store experience.
“Audiovisual innovations are the biggest game changers for transforming the atmospheric and spatial qualities for GCC Smart Cities and smart interiors,” said Dr Dolli Daou, Director, Association of Professional Interior Designers while at InfoComm Middle East and Africa (MEA), the region’s largest professional audiovisual event.
As malls transform into shopping destinations, live events are increasingly common for them to differentiate themselves from the e-commerce experience.
“GCC malls are no longer only about shopping – with mall operators and retailers transforming malls into entertainment destinations,” said Hans J van den Berg, CEO, AudiCom Middle East.
InfoComm MEA was been held under the theme of ‘See the Future of Networked Communications’ and hosted more than 100 exhibitors from 20 countries.