ServiceNow has announced the promotion of Mark Ackerman to the position of Regional Director for Middle East, South Africa, Turkey and Eastern Europe.
Joaquin Reixa, senior AVP EMEA South at ServiceNow, said emerging markets such as these require a team with an intimate understanding of their cultural and political nuances.
He said: “In 2015, Mark Ackerman was appointed to run the Middle East territory for ServiceNow and in just three years, he has recruited a talented and dedicated core team, helped raise the brand awareness of ServiceNow in the region and built a strong client base that includes globally recognised regional brands in the availation, banking and finance, transport and oil and gas sectors.
“We have set some extremely ambitious objectives for the region over the next three to five years, and given Mark’s track record and understanding of the market and opportunity, I have full confidence that he is best suited to lead the team and spearhead our growth in the region.”
Ackerman, commenting on key trends expected to drive ServiceNow’s growth in the coming year, said: “Every industry is being disrupted – transformed by automation, intuitive consumer experiences, machine learning and an explosion of connected devices. Today, regional enterprises are looking to ‘consumerise’ the enterprise user experience and improve employee productivity and efficiency by digitising workflows and employee interactions, breaking down silos within the organisation and automating tasks through machine learning and AI.”
Taking full responsibility for the emerging markets territory, Mark has been tasked with accelerating regional revenue contribution, to EMEA, to US$1Bn by 2020.
To that end, Mark’s focus for 2018 will be on growing ServiceNow’s footprint and market share, particularly in the UAE, Saudi, Kuwait and Bahrain, via additional direct hires and further investments in existing channel partners and alliances.
Ackerman added: “At the same time, security still remains a top priority for CIOs in the Middle East and this trend does not show signs of letting up anytime soon.”