Avaya Holdings Corp has announced it is working with digital technology provider Pixcom Technologies to bring cutting-edge unified communications and contact centre solutions to small and medium-sized enterprises (SMEs) across the UAE, all delivered through the cloud.
Under the Powered by Avaya cloud offering, Pixcom will market and sell Unified Communications as a Service (UCaaS) and Contact Centre as a Service (CCaaS) solutions that help SMEs to reap the benefits of digital applications under a fixed pay-per-month agreement, allowing them to expand and contract capacity as needed, while controlling costs.
It is an attractive business model for SMEs as many are moving away from resource-intensive, in-house operations to cloud-based systems that offer on-demand access to solutions traditionally only available to larger organisations.
The Avaya solutions being provided by Pixcom support SMEs to deliver voice, video, data, and web communications applications and services to their teams, whether they’re in the office or on the go. The cloud-based solutions are also built on an open architecture that supports broad compatibility and interoperability allowing SMEs to manage their migration to the cloud at their own pace and for their specific industry needs.
Khalid Khan, Director of Cloud and Midmarket Segment at Avaya MEA, South Europe and Asia-Pacific, said: “Digital transformation is radically redefining how organisations do business. For SMEs, cloud-based communications tools make it even easier to connect and empower employees so that they can focus on organisational growth. Our partnership with Pixcom underscores Avaya’s commitment to serving the SME community as a significant driver of the Middle East economy today.”
An Avaya Diamond partner, Pixcom has been providing Avaya on-premises communications solutions to customers in the UAE. Pixcom is now ramping up its cloud offerings to meet evolving market demand.
Shihas Kizhisseri, CEO of Pixcom Technologies, said: “Organisations are increasingly looking to digital communication tools to gain a competitive edge, and it is essential for them to have applications that are reliable, secure, and easy to integrate into their daily business operations. Pixcom’s Powered by Avaya status gives us the flexibility to work with our customers in designing such solutions, all while giving them the assurance of working with a market-leading vendor.”
New cloud-based technologies are stimulating the adoption of digital communications tools in the region’s SME segment, which accounts for around 90% of registered businesses in the Middle East and North Africa. Gartner estimates that organisations in the region spent $1.2 billion on public cloud services in 2017, with this expected to reach almost $2 billion by 2020.