Zain, the leading telecommunications company in Kuwait, has announced it is to partner with the country’s Ministry of Interior to support its latest traffic awareness campaign.
This extends throughout the new school year and is organised by MOI’s General Department of Public Relations and Media Security.
Zain participated in the opening ceremony of the campaign’s awareness exhibition at the Avenues Mall, which saw the attendance of Zain officials and the ministry’s representatives.
Zain’s strategic partnership of this awareness campaign comes as part of its corporate sustainability and social responsibility strategy that aims at serving the community.
Zain’s support to this campaign will extend throughout the new school year of 2018-2019. The campaign aims at spreading positive awareness about traffic safety among students of all age groups, ranging from kindergarten to college, with the goal of enriching traffic safety values within them from an early age.
The campaign’s exhibition includes a Virtual Reality section to showcase the dangerous consequences of using mobile phones while driving, where visitors can simulate a lifelike situation of a driver using their mobile phone while driving and experience the results of this behaviour.
The campaign’s programme will also include a number of visits to schools and universities to spread traffic safety awareness among students.