We spoke to Mahmoud AlYahya, Middle East Operations Region Manager at Xerox, about how CIOs in Kuwait are benefiting from the company’s latest technology as well as the role of Alamana Industries in ensuring the important end users are being properly catered for.
Xerox is a multi-national company which has been operating in document management technology and printing solutions for 80 years.
A Fortune 500 company, Xerox prides itself on its history of innovation and its contribution towards Information Technology.
For Xerox, Kuwait is a key market which is the subject of continuous investment and the latest technology.
Mahmoud AlYahya, Middle East Operations Region Manager at Xerox, tells us more.
Operations in Kuwait
In Kuwait, Xerox works with Alamana Industries – a partner which has been representing the company for more than 25 years.
This partnership has enabled CIOs and their teams in the country to have access to the full Xerox portfolio and to the most recent technology.
AlYahya said: “Whenever anything is launched anywhere in the world, Kuwait is definitely among the earliest adopters.
“One example is a product which we launched back in August/September called Iridesse – a colour production machine – and we had a launch event to launch the same machine in the Kuwaiti market. We were able to provide the solution to a couple of printing presses that are based out of Kuwait.”
The Xerox Iridesse Production Press aims to deliver more ‘wow’ impact per printed page through digital speciality enhancements and colour FLX technology.
The product has up to six inline dry ink stations for optional white, clear, silver and gold speciality dry inks as well as a full width array and automated colour quality suite for fast time to production.
It also boasts additional high capacity feeders for up to eight media pick points and inline finishing solutions to fit operational and workflow needs.
AlYahya highlighted the efforts of Xerox’ partners in Kuwait to invest heavily in developing its people – a philosophy Xerox also subscribes to – in order to pass the benefits on to the important end user.
He said: “They [Almana Industries] are constantly in discussions with us to see how they can cater better to their local market.
“At the moment I believe we have more than 80 employees working for them so that’s 80 families in Kuwait that are part of the Xerox channel family.
“And again, some of them have been working in the Xerox extended family for more than 10 years.”
The importance of the Kuwait market for Xerox
Kuwait remains a solid market for Xerox, one which AlYahya stated that the company always has very ‘high expectations’ of.
He said: “Kuwait is one of the solid markets where we always have high expectations and where we see a very positive dynamic of competition trying to enter into major accounts and opportunities, whether that’s the government or private sector.
“Usually this means it requires a lot of attention from Xerox and it definitely gets that attention.”
He added: “In terms of per cent, it’s definitely one of the high contributors to our business in the Middle East region.”
The vendor remains committed to providing the Kuwait market with its most advanced technological breakthroughs, continuously investing in the local market.
Xerox and Alamana Industries in Kuwait
One such example of Kuwait and Alamana Industries working together in Kuwait is the pair’s attendance at EGOV5, which aimed to help attendees from the various government agencies in Kuwait to gain the necessary knowledge and understanding of the technical, business processes and human resources consideration of developing efficient e-Services.
It was accompanied by a technology exhibition that provided a showcase area where technology vendors demonstrated their products and services. The exhibition, moreover, provided an excellent opportunity for both vendors and government agencies to get engaged in direct discussions.
In a seminar, Alamana Industries – Xerox Kuwait shed a light on digitisation at work. While organisations have ambitions for a lean and agile digital future, their present is still weighed down by paper. Not only does this undermine productivity by perpetuating slow and expensive manual processes, it is too wasteful: easily half of the paper we print at work is used once, then thrown away.
Alamana Industries – Xerox Kuwait used the opportunity to highlight steps to better digitisation results.
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