OPPO has announced its official launch in Saudi Arabia during a high-profile event held in Riyadh.
Company executives showcased OPPO’s technological vision and shared their commitment to innovating with partners in the Kingdom.
The event was held under the concept of ‘Seize the Night’ and included a combination of interactive fashion and technology exhibitions.
OPPO entered the global smartphone market in 2011 and has since become one of the world’s most popular smartphone brands-particularly among young people-with over 200 million consumers around the world using OPPO smartphones.
In less than a decade, the company has pioneered several industry firsts in mobile photography and technology.
Andy Shi, President of OPPO Middle East and Africa, said: “Our journey has now brought us to Saudi Arabia, and we are incredibly excited by the opportunities in the Kingdom.
“It is a country with a thriving young population, a diversifying economy, and one in which consumers have clearly embraced creative technologies.
“We are confident that OPPO will bring a new dynamic to the Kingdom’s consumer electronics space.”
The launch coincided with the release of its hero smartphone series, the OPPO R Series, and the availability of its two latest R Series smartphones the OPPO R17 and the OPPO R17 Pro.