Collinson Group, a global vendor in customer behaviour, launched a new loyalty solution for the financial services sector in Africa, helping brands create compelling rewards programmes, improve customer loyalty and spend. An established vendor in EMEA and Asia Pacific, this year Collinson Group provides banking clients more added value products and services to support consumer demands for loyalty rewards.
With the adoption of smartphones growing rapidly across the continent and the rise of fintech firms such as M-Pesa and Paga, Africa represents a significant opportunity for brands to better engage with their customers. The solution launched will be available to financial services brands in Sub-Saharan Africa.
African banks, credit card companies and financial services providers will be able to use the solutions to create flexible, personalised loyalty programmes to attract, retain and reward customers. The suite of services includes:
- Loyalty engine, a scalable loyalty platform and points bank for cardholders to earn points each time they use their payment card
- Online member portal, a mobile first solution helping customers view their balances and earnings and facilitate redemption
- Global travel redemption platform, enabling real-time bookings for 340,000 hotels and flights from over 40,000 airports
- Digital redemption options, including innovative eGiftcards and statement credits
Speaking at Dot Finance, Africa’s largest fintech conference, Mark Roper, Global Commercial Director, Collinson Group, said, “With the rise of mobile technology and consumer spend growing amongst the continent’s affluent middle class, it has never been more important for brands in Africa to engage customers in a more meaningful way.”
“New mobile and financial technologies in Africa have created new avenues for financial services organisations to interact with customers. However, the key to really appealing to these customers is understanding their motivations and offering something that genuinely appeals to their personal preferences.”
Collinson Group provides products and services across four core capabilities, loyalty, lifestyle benefits, insurance and assistance.
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