mdBriefCase Group in collaboration with Enterprises at the University of Pretoria and Toronto SickKids International Hospital, and with the support of the High Commission of Canada in South Africa, announced the official launch of its Africa and Middle East division. Adapted from its successful Canadian model, with input from local healthcare leaders, mdBriefCase Africa and Middle East provides free, accredited, online continuing medical education based on the needs of health care practitioners in Africa and Middle East.
“Building on our positive experiences in Canada and Australia, we wanted to expand our operations to Africa and the Middle East,” says Greg Cook, Founder and CEO of mdBriefCase. “While online continuing medical education is in the early stages of development in these regions, the opportunities to make concrete and impactful contributions to clinician education is significant and wide-reaching.”
“Our interactive online continuing medical education is change behaviour focused,” explains Jason Muloongo, Operations Director for mdBriefCase Africa and Middle East. “Our goal is to uplift the standard of education for healthcare practitioners throughout these regions, ultimately allowing our practitioners to deliver the best possible healthcare to patients.”
mdBriefCase programmes are based on established clinical best practices, then tailored to address local demographics and concerns. mdBriefCase programmes are mobile friendly and available online, free of charge. The mdBriefCase Africa and Middle East launch is supported by unrestricted educational grants from Pfizer, Sanofi, Bayer, and Sandoz, among others.
mdBriefCase provides free multimedia, interactive and accredited learning programmes written by leading medical specialists and developed by prestigious educational institutes. All programs are HPCSA, HAAD or equivalent Continuing Education Units accredited.
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