Infobip, a global cloud communications company for businesses and leader in omnichannel engagement, is enhancing its presence in Kenya.
By using Infobip’s omnichannel solution, Kenyan businesses can choose the optimal communication channels for specific types of messages, all available on a single communication platform.
“Banks have to meet the customer needs of its competition,” said Ali Hussein Kassim, co-founder, and CEO of FinteXX.
“Maintaining customers long-term will require impactful engagement through omnichannel communications over the channels they use and prefer. Infobip is a provider that can truly address these pain points, helping banks throughout Africa improve their financial service offerings and ultimately enable every Kenyan with a bank account to be powered by mobile technology.”
Kenya tops the list of African countries with ease of access to financial services thanks in part to its high uptake of mobile money, placing the country ahead of economic giants such as South Africa, Nigeria, and Ghana.
”Infobip is expanding its operations in Africa,” said Rachel Njiru, Infobip’s MD Kenya & Director OP Africa.
“It is a region that is changing and improving rapidly when it comes to mobile money and financial services. Kenya, being one of the more progressive and developed nations in Africa, presents great potential and sets an example in truly diminishing the unbanked.”