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Facebook and Creatives Garage launch #RealpeopleRealstories campaign

Facebook and Creatives Garage launch #RealpeopleRealstories campaign

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Image of male creative graphic designer working on color selection and drawing on graphics tablet at workplace with work tools and accessories in workspace.

Facebook and Creatives Garage have launched #RealpeopleRealstories – a campaign that showcases the stories of ordinary people using creativity and innovation to inspire their communities. Through its partnership with Creatives Garage, a social enterprise that works with creatives, Facebook aims to support the creative industry in Kenya by providing a platform where they can amplify their work and inspire others.

Featuring short documentaries debuted on Facebook, the #RealpeopleRealstories campaign showcases the stories of 10 Realpeople, hosted on http://RealPeople.creativesgarage.org, an interactive microsite where people can learn more about the campaign. In collaboration with Creatives Garage, Facebook will also offer webinars for those in the creativity industry, on audience engagement best practices, and how to monetise content on Facebook.

Janet Kemboi, Communications Manager for Eastern Africa, Facebook, said: “At Facebook, we support and invest in various communities across the continent. One of our key roles is investing and supporting African youth with diverse creative talent. #RealpeopleRealstories aims to encourage people to share their experiences and motivate others to find solutions to everyday challenges. We are delighted to work with Creatives Garage to amplify the untold stories of ordinary people who are inspiring their communities through their work.”
Liz Kilili, Founder and Managing Director, Creatives Garage, said the partnership will help equip those in the creative industry in Kenya with the right skills to monetise their content.

“Facebook tools have been beneficial for creative and innovative talent across Africa. Now more than ever, creatives need innovative ways to share content that could provide sustainable income streams. While working on the #RealpeopleRealstories campaign, we pulled together a diverse selection of people from across the creative industry in Kenya. We’re very excited that our team of creators have been given the chance to tell these ten powerful stories. Creatives Garage is looking forward to future partnerships that will benefit the creative industry at large,” said Kilili.

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