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EDITA digitally transforms Egypt’s US$15 billion retail food sector

EDITA digitally transforms Egypt’s US$15 billion retail food sector

AgricultureDigital TransformationIndustry VerticalsNorth AfricaSoftwareTop Stories

EDITA, a fast moving consumer goods (FMCG) company in Egypt and the Middle East, recently announced at Cairo ICT that it is moving forward with its Digital Transformation roadmap with global technology company, SAP, to drive Egypt’s US$15 billion retail food sector.

As Egyptians continue to show rising demand for food and beverages, the country’s retail food market has reached an impressive US$15 billion, according to the United State Foreign Agricultural Service.

“As the Middle East’s food and beverage market rises, EDITA needed full visibility to enhance production, distribution and to meet customer needs,” said Hoda Mansour, Managing Director, SAP Egypt. “EDITA, thanks to its Digital Transformation with SAP, now has real-time insights to enhance its competitiveness and Egypt’s standing as a leader in food and beverage manufacturing.”

The vendor ZEBRA offered the latest mobile hardware technology and printers, so that the SAP solution runs with the best performance and processing time at point of sales (PoS).

“This project started in January 2020 as part of EDITA information technology strategic roadmap with a very detailed design phase, keeping all technical and business requirements from the business as a key of success, push the change management to move towards more paperless environment using e-signatures,” said Ihab Selim, CIO, EDITA. “EDITA’s requirements also included making sure of systems availability up-and-running in a very high demand operation and synchronisation process; using the full end to end functionality.”

The project is one of the few worldwide implementations of SAP DSD Android 2.0, integrated with SAP ECC, including a lot of standard customisations, validations and control points on the mobile platform.

The company also needed real-time market order creation on the ECC side, such as deal conditions, uploading of PDF documents for legal purposes, reloading and unloading, stock visibility, loading confirmation, e-signatures and invoice and credit note generation. Additional functionalities are real-time tracking for all drivers’ achievements during the day, using our internal dashboards.

“EDITA would like to thank SAP Consulting, development teams, the partners MAS and MBIS for their project management skills, expert technical teams for helping them to deliver this amazing project remotely and during COVID-19,” said Eng Hani Berzi, Chairman and CEO, EDITA. “The magic five words that can define this project: project management, planning, experts, dedication, and seeking success.”

EDITA is supporting Egypt’s food innovation with five state-of-the-art production facilities encompassing 31 production lines and a nationwide distribution network.

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