Mondia, a leading mobile technology company specialising in the marketing and distribution of digital content, has announced its second African launch of the ground-breaking time-based entertainment platform Monsooq, in Nigeria. The move follows the initial launch in South Africa.
Monsooq is the first-of-its kind model which utilises time as the currency. Users pay only for the time they spend consuming content and are not required to take out any contracts or subscriptions.
Monsooq’s unique time-based model allows consumers to buy entertainment time just as they would mobile airtime and use that time to consume any content they choose, including movies, sports, educational content, books, series, games and music – all on a single, convenient, end-to-end entertainment platform. New users to https://Monsooq.com/ng will receive 60 minutes complimentary access and a 50% discount on content during the launch, after which pricing is 20 Nigerian naira per hour.
Whether a consumer wishes to play a game for 30 minutes while commuting or binge a new series for six hours, they are able to load that amount of time to their profile securely using a debit or credit card.
Dr Amadeo Rahmann, CEO, Mondia Group, said: “Africa is the next frontier in regard to digitalisation. Our extensive footprint, increasing customer base and significant experience in the region make Africa a natural choice of focus for us. African markets, especially Nigeria with its large population and growth of digital streaming services, are primed for the democratisation of content. Mondia is firmly focused on changing the way people consume entertainment. We have incredible reach and deep understanding of the geographies in which we operate, with over 1.4 billion potential users in these countries.”
Mondia believes that Nigeria is a great local content hub for Africa with its
“COVID-19 has had such a dramatic impact on economies globally, deeply affecting consumers’ disposable income. We believe that the Monsooq model is reflective of the changed financial situation of consumers while bringing much needed entertainment during these difficult times,” said Rahmann.
Mondia sees exceptional potential in the continent. According to research conducted by PwC South Africa in 2019, entertainment and media (E&M) spend in Nigeria saw a 25.5% rise in E&M revenue in 2017 to US$3.8 billion.
In December 2019 more Africans (526 million) accessed the Internet than North Americans. And there is still massive potential for growth: Africa has a total Internet penetration level of just under 40%, as compared to penetration in the rest of the world of 63.2%. While streaming services have proliferated across Africa, there is an increasing need to deliver enhanced value, choice, and innovation in terms of pricing and content.
Monsooq also represents a new frontier of content monetisation for entertainment providers, giving them direct access to customers who are not interested in a traditional subscription model.
Monsooq features a world-class recommendation engine to ensure consumers find the content they love. Content will be localised and customised, with a mix of local, regional and international content. Mondia aims to build the content economy and bring value across Africa as Monsooq expands.Click below to share this article