Citrix appoints new vice president for Partner Sales in EMEA

Citrix appoints new vice president for Partner Sales in EMEA

Citrix has announced the appointment of Pilkku Aasma as vice president, Partner Sales EMEA. Aasma becomes responsible for strengthening the company’s commitment to the EMEA partner ecosystem and its long-term success and profitability and prioritises expanding the digital workspace skills and capabilities of partners to support remote work and an engaging employee experience. Aasma follows Daren Finney, who was promoted to chief operating officer for the Citrix channel organisation worldwide. Both roles report to Bronwyn Hastings, Senior Vice President, Worldwide Channel Sales and Ecosystem.

Aasma joins Citrix after two decades in a wide range of multiple markets and leadership positions at Microsoft. Most recently she led the Small, Medium and Corporate Segment sales and marketing in Germany. Prior to that Aasma had direct responsibility for Microsoft’s 40,000 partners in Germany and held various sales and operations leadership roles in Western Europe, and Central and Eastern Europe.

“2020 was an exceptional year which tested the resilience and adaptability of both companies and people in how we work, collaborate and support each other. It’s safe to say that the North Star for 2021 will be further Digital Transformation as remote work is here to stay at a scale unprecedented before the global pandemic,” said Aasma.

Bronwyn Hastings, Senior Vice President, Worldwide, Citrix, said: “With extensive experience leading large-scale cloud transformation projects, Pilkku will play a key role in accelerating our move to cloud. She will focus on strengthening partnerships, building a sales-driven growth channel and expanding the ecosystem with strategic partners to drive a more holistic offering for customers in EMEA.”

Originally from Estonia, Aasma received a BA, International Business Management at Concordia International University in Tallinn.

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