Zerto, a global provider of cloud data management and protection solutions, has announced significant improvements to its Zerto Alliance Partner Programme (ZAP), aligning the programme benefits with evolving customer and partner needs. The programme enhancements help partners achieve the more highly valued services and software consultancy integrator status that customers are increasingly demanding.
With these enhancements, Zerto has increased its focus on helping partners create strategic go-to-market (GTM) channel plans that incorporate Zerto’s software-only platform to meet the new cloud-based consumption models of customers.
Ziv Kedem, CEO, Zerto, said: “We listen closely to our partners to understand both the challenges and opportunities they face. This enhanced partner programme has been designed to support and accelerate their Digital Transformation efforts alongside those of their customers, who are building complex and demanding environments that must operate without downtime, disruption and data loss. In doing so, we’ll be working closely with every key partner to create high value sales opportunities across automation and orchestration, migration, application development, security, AI and analytics.”
The enhanced programme will build stronger engagement between Zerto and its most influential reseller and alliance partners, helping them meet customer requirements for new consumption models enabled by the adoption of cloud-based and continuous data protection technologies.
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