Reaching 20 million plus people globally, the recently launched social media streaming service Palm TV is capturing the attention of audiences with its ground-breaking, entertaining influencer podcasts and live TV shows.
The brainchild of successful African Marketing and Tech Media entrepreneur Patrick Palmi, Palm TV showcases leading African influencers connecting with their fans through trending content and an insider look into their lives.
Palmi is no stranger to the digital space. Prior to Palm TV, he founded Multi-Awards Digital Agency Justpalm which he successfully grew from ground to a multi-million-rand agency with presence in five key markets namely South Africa, Kenya, DRC, UAE and India.
Palmi said the free service available on www.PalmTV.store and all social media platforms came off the decline in linear TV viewership where people are now massively moving towards on-demand video streaming services like Netflix, Showmax, Amazon prime video and Apple TV. “In 2018, I was on holiday in Dubai, and I needed to watch the football world cup finale, but I couldn’t watch it on my phone. I searched on social media to see if there were any pages streaming the content live, but there was none (due to restrictions). This was when I was inspired to start a streaming service because I felt there’s a ton of people on social media looking for great TV content.”
The very first streaming service that combines the true power of social media, influencer marketing and social commerce, Palmi said his vision was to empower small businesses across the continent to start getting onto a bigger influential online television platform, advertise and sell their products at a much more affordable price point than traditional TV.
“We believe that our streaming service is a central content place for African influencer TV content that can drive true social change and social commerce together globally. We aim to grow the number of influential figures on our platform to include (actors, actresses, business moguls, politicians, young artists, sportsmen, etc) to have true conversations with our global community that changes the African narrative and unlock the true potential of our content.”
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