Digital experience platform software vendor Sitecore, has announced Sitecore Experience Manager Cloud – the first entirely cloud-native CMS offering the design flexibility, integration-friendliness and authoring experience for business users to create and deliver personalised digital experiences.
With this new addition to the Sitecore Digital Experience Platform (DXP), Sitecore offers the first SaaS offering of its kind that reimagines how content, experience orchestration, commerce and analytics support modern enterprises. The company also announces a range of new product updates that integrate recent acquisitions, and the launch of a subscription-based learning resource.
The launch comes at a crucial time for brands looking to deepen customer engagement, maintain digital customers gained during the pandemic and elevate their digital presence. The new products and services, announced at Sitecore Symposium, solve the industry-wide challenge of marketing during ever-evolving consumer digital behaviours.
Sitecore’s new SaaS DXP, which is available for customers now in most regions globally, is built on a composable architecture, so end-users can buy best-of-breed products or an integrated platform that scales to support high volume content, visitor, and data processing needs. The composable approach enables brands to capitalise on Sitecore’s 1,200 plus strong partner ecosystem, extensive developer network, and deep-rooted expertise in helping enterprise businesses manage and enhance the customer experience across all industries and regions.
The new direction for Sitecore, confirms its ambitious growth plans announced earlier this year when the company secured US$1.2billion investment – the largest-ever capital investment in the martech space, which spurred the acquisitions of Boxever, Four51, Moosend and Reflektion.
For the first time, brands can take a modular approach to achieving their digital experience goals as Sitecore has integrated its portfolio via a composable architecture in the cloud.
Steve Tzikakis, CEO, Sitecore, said: “Today’s announcement confirms our ambition to disrupt the market and help brands stay ahead with cutting-edge technology. Our recent acquisitions have been fundamental to building the most advanced composable platform available today, something we see as the future of DXP. Customer expectations are everchanging, so it is essential brands are empowered to work in real-time, adapting experiences to keep up with the demand. We’re supporting them with the technology to make this possible. By bringing our portfolio together in the cloud, brands can achieve this, and enjoy a truly integrated, flexible and scalable platform – delivering personalised experiences for their customers, whatever the channel.”
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