Africa’s leading mobile games publisher Carry1st has partnered with Tilting Point and Nickelodeon to bring Bikini Bottom’s famed Krabby Patty to Africa with their latest release of the mobile game SpongeBob: Krusty Cook-Off available on Google Play and App Store.
At the time of its initial global launch in 2019, the mobile game already had 17 million players pre-registered to play, the strongest pre-registration performance of any Nickelodeon game ever. Since then, it has been downloaded 44 million times and has gone on to win the Players’ Choice award at the 2021 Mobile Games Awards.
“We’re excited to bring SpongeBob: Krusty Cook-Off to Africa through our partnership with Tilting Point and Nickelodeon,” said Cordel Robbin-Coker, Co-founder and CEO, Carry1st. “SpongeBob SquarePants is incredibly popular in Africa, and we can’t wait to share the game with its many fans. We look forward to connecting our users with even more titles and iconic franchises in the future.”
With the game, you get to join SpongeBob SquarePants on a hilarious culinary adventure through the restaurants and kitchens of Bikini Bottom! The game allows you to build your kitchen and set up your restaurant as you race against the clock to serve delicious food.
And the best part? You won’t be limited to the Krusty Krab. If you’re up for the challenge, you can take on steaks and ribs in Sandy’s Treedome, hot dogs in Weenie Hut Jr’s, and even more in the other restaurants and kitchens under the sea.
To celebrate the release, Carry1st is challenging YOU to create a burger recipe inspired by the Krabby Patty.
If you want to get involved, all you need to do is cook up your recipe, then upload your creation onto social media using the hashtag #KrustyCookOff and #SBKCOAfrica.
To get into the spirit of things, download the free-to-play game and unleash your inner fry cook. SpongeBob: Krusty Cook-Off is available on mobile for iOS and. PC players can also enjoy the game on the Microsoft Store.
In South Africa, celebrity chef Zola Nene and gaming influencer and reviewer Grant Hinds launched the online competition with the first-ever Krabby Patty-inspired burgers in Africa.
For Egyptian audiences, influencer Yasser Ahmed, used Instagram TikTok to challenge his followers to download the game and compete for prizes. While in Nigeria, Carry1st engaged fans through the Lagos eSport Forum including weekly challenges where competitors stand a chance to win amazing prizes from the Carry1st Shop.