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South Africa-based Dis-Chem selects Clickatell’s chat commerce platform to serve millions of customers over WhatsApp

South Africa-based Dis-Chem selects Clickatell’s chat commerce platform to serve millions of customers over WhatsApp

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Clickatell, a CPaaS innovator and Chat Commerce leader, has been selected by South African retailer, Dis-Chem Pharmacies, to enable WhatsApp as its customer communication channel to engage with its customers.

Dis-Chem customers can now quickly and easily access various services through WhatsApp by sending “Hi” to 0860 347 243. The easy to navigate menu then allows shoppers to choose which action they want to perform.

“Consumers have shown they prefer to use chat channels, and WhatsApp in particular, to engage with each other and with their favourite brands. It makes excellent sense for Dis-Chem to offer WhatsApp as a fast and cost-effective way for their customers to do business with the retailer,” said Werner Lindemann, ​​ Senior Vice President, Growth Markets, Clickatell Commercial. “We are looking forward to building the partnership with Dis-Chem over the coming months and years as we innovate and co-create new services using the chat app that will meet their customers’ growing digital expectations.”

Lynne Blignaut, Head, Loyalty and Customer Rewards, Dis-Chem, commented: “Clickatell’s close relationship with Meta as an enterprise Business Service Provider, as well as their extensive experience helping local and global retailers boost their CX through chat made the choice of partners an obvious one for us.”

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