Software solutions provider and independent CRM firm LoyaltyPlus has explained the context of gamification within the realm of CRM, customer life cycle management, customer experience and other business-generating streams.<\/p>\n
\u201cGamification involves leveraging mechanics, principles and techniques used by game designers to engage with players and applying these to non-game experiences,\u201d said Frik van der Westhuizen, Marketing Director at LoyaltyPlus.<\/p>\n
\u201cAnd the reality of today\u2019s market is that this process actually enhances customer interaction, operations, and many areas of business management that are focused on customer touchpoints.\u201d<\/p>\n
LoyaltyPlus is particularly interested in how gamification can be integrated into and applied through flagship products like its namesake LoyaltyPlus, a browser-based solution allowing secure access to its functionality where an internet presence is available.<\/p>\n
The solution is designed to bridge the gap between sales and marketing by creating a better understanding of customer behaviour and needs.<\/p>\n
\u201cThe essence of gamification is to manipulate user behaviour and achieve the desired result in terms of adoption of non-game applications and processes,\u201d added van der Westhuizen.<\/p>\n
\u201cThe main objective is to improve user engagement and productivity.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Software solutions provider and independent CRM firm LoyaltyPlus has explained the context of gamification within the realm of CRM, customer life cycle management, customer experience and other business-generating streams. \u201cGamification involves leveraging mechanics, principles and techniques used by game designers to engage with players and applying these to non-game experiences,\u201d said Frik van der Westhuizen, […]<\/p>\n","protected":false},"author":25,"featured_media":21198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[399,183],"tags":[1252,6097,744,5644],"class_list":["post-21197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-more-news","category-software","tag-crm","tag-frik-van-der-westhuizen","tag-gamification","tag-loyaltyplus"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts\/21197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/comments?post=21197"}],"version-history":[{"count":4,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts\/21197\/revisions"}],"predecessor-version":[{"id":21202,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts\/21197\/revisions\/21202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/media\/21198"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/media?parent=21197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/categories?post=21197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/tags?post=21197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}