Professional laundry service app Mr Jeff, which launched in South Africa in October, is set to open its first ten hubs in Cape Town and Johannesburg in the New Year after an enthusiastic response from local entrepreneurs and consumers.<\/p>\n\n\n\n
The latest\nin a growing number of apps that cater for the modern on-demand lifestyle, Mr\nJeff allows customers to choose the exact location, time and day they want\ntheir laundry or dry-cleaning picked up. A driver visits the user\u2019s house,\ncollects the garments, and delivers them back, cleaned and ironed. This service\ncan be accessed via on-demand or monthly subscription options. <\/p>\n\n\n\n
The first\nSouth African hubs will be in Cape Town (Newlands, City Bowl, Rondebosch and\nWoodstock) and Johannesburg (Fourways, Midrand and Sandton).<\/p>\n\n\n\n
Eloi G\u00f3mez,\nthe CEO of Mr Jeff, believes the service will take off rapidly in South Africa.\nAccording to research, 78% of people say\nthat laundry is their least favourite household chore, but they\u2019ve never had a\nchoice. The laundry-on-demand model is creating a new market, with an estimated\n60% of Mr Jeff customers never having used a laundry service before.<\/p>\n\n\n\n
\u201cOn-demand\nservices are one of the biggest lifestyle trends of recent years,\u201d said G\u00f3mez.<\/p>\n\n\n\n
\u201cSouth\nAfrican consumers are used to being able to order food, or get a taxi, using an\napp. Now this business model is expanding to areas like cleaning and laundry,\nwhich allows people convenience and choice. It\u2019s also a major business\nopportunity for local entrepreneurs.\u201d<\/p>\n\n\n\n
G\u00f3mez says\nthe typical franchise will recoup its investment within 19 months, with a\nprofit of around R45,000 a month after 12 months. Local franchisees will also\nreceive strong marketing and partner support from Jeff, with zero royalties and\nmarketing fees for the first year. <\/p>\n\n\n\n
\u201cWith our digital approach and our subscription plans, we intend to change the traditional function of the laundry cleaning sector,\u201d he said. <\/p>\n\n\n\n
“Jeff brand has proven successful to date, as the company\u2019s workforce has already grown to 500 direct and more than 3,500 indirect employees worldwide. Service options include on-demand solutions as well as monthly subscription. With two payment methods available, including credit card and cash payments, Jeff\u2019s services are accessible to the unbanked population in South Africa as well. <\/p>\n","protected":false},"excerpt":{"rendered":"
Professional laundry service app Mr Jeff, which launched in South Africa in October, is set to open its first ten hubs in Cape Town and Johannesburg in the New Year after an enthusiastic response from local entrepreneurs and consumers. The latest in a growing number of apps that cater for the modern on-demand lifestyle, Mr […]<\/p>\n","protected":false},"author":25,"featured_media":30708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103,399,19,260,9059,262],"tags":[321,11942,11944,1781,745,4999,11940,11941,5613,5504,453,11943],"class_list":["post-30702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","category-more-news","category-regional-news","category-regional-news-newsletter","category-south-africa","category-used","tag-cape-town","tag-city-bowl","tag-eloi-gomez","tag-fourways","tag-johannesburg","tag-midrand","tag-mr-jeff","tag-newlands","tag-rondebosch","tag-sandton","tag-south-africa","tag-woodstock"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts\/30702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/comments?post=30702"}],"version-history":[{"count":6,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts\/30702\/revisions"}],"predecessor-version":[{"id":30710,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts\/30702\/revisions\/30710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/media\/30708"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/media?parent=30702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/categories?post=30702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/tags?post=30702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}