Sitecore, a global leader in digital experience management software, has announced that it has completed its acquisition of London headquartered Moosend, a SaaS-based marketing automation platform provider. The acquisition of the Greek technology start-up Moosend is a significant milestone in Sitecore\u2019s evolution to become a SaaS-based digital experience platform capable of supporting the most sophisticated digital experiences.<\/p>\n\n\n\n
The acquisition completion, which is part of Sitecore\u2019s ambitious ongoing US$1.2 billion growth plan, will complement Sitecore\u2019s ability to power the personalisation requirements of modern enterprises, with the integration of Moosend\u2019s cloud-native, API-first, and modular marketing automation platform.<\/p>\n\n\n\n
The completion of our acquisition of Moosend is another exciting milestone for us,\u201d said Steve Tzikakis, CEO, Sitecore. \u201cAs our third acquisition this year, we will continue along our ambitious journey to enhance and energize our customers\u2019 marketing efforts. We\u2019re now better positioned to support our customers in the effective deployment of measurable marketing campaigns, by further improving the automation of workflows across the entire customer journey. Our aim is always to provide our customers with faster innovation, less upfront investment and shorter time to value and the completion of this acquisition ensure this.\u201d<\/p>\n\n\n\n
With the transaction closed, Moosend\u2019s senior leadership team including CEO Yannis Psarras will join the Sitecore family, overseeing the technology integration and supporting customers and partners with the transition.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sitecore, a global leader in digital experience management software, has announced that it has completed its acquisition of London headquartered Moosend, a SaaS-based marketing automation platform provider. The acquisition of the Greek technology start-up Moosend is a significant milestone in Sitecore\u2019s evolution to become a SaaS-based digital experience platform capable of supporting the most sophisticated […]<\/p>\n","protected":false},"author":18,"featured_media":30395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[182,36,275,183,13,262],"tags":[14455,441,14454],"class_list":["post-39663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-intelligent-technology","category-intelligent-technology-newsletter","category-software","category-top-stories","category-used","tag-moosend","tag-saas","tag-sitecore"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts\/39663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/comments?post=39663"}],"version-history":[{"count":2,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts\/39663\/revisions"}],"predecessor-version":[{"id":39954,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/posts\/39663\/revisions\/39954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/media\/30395"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/media?parent=39663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/categories?post=39663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/africa\/wp-json\/wp\/v2\/tags?post=39663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}