{"id":17634,"date":"2022-08-05T15:59:38","date_gmt":"2022-08-05T14:59:38","guid":{"rendered":"https:\/\/www.intelligentcio.com\/apac\/?p=17634"},"modified":"2022-08-30T15:37:38","modified_gmt":"2022-08-30T14:37:38","slug":"seismic-software-pays-dividends-for-officemaxs-future-of-work-showroom-investment","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/apac\/2022\/08\/05\/seismic-software-pays-dividends-for-officemaxs-future-of-work-showroom-investment\/","title":{"rendered":"Seismic software pays dividends for OfficeMax’s ‘future of work’ showroom investment"},"content":{"rendered":"\n

Seismic has enabled a customer experience revolution for OfficeMax New Zealand\u2019s sales team, with the implementation of Seismic Enablement Cloud, a market-leading, enterprise-grade technology, now an integral part of the company\u2019s US$1.5M, industry-first, experiential retail spaces.  <\/p>\n\n\n\n

After months of working at home, businesses have been forced to re-think their physical office space for their post-pandemic workforce. In fact, OfficeMax\u2019s State of the Workplace research found that two-thirds of Kiwis (62%) who work in an office-type environment feel that their job has a positive impact on their wellbeing, but their expectations of the physical workplace have changed. <\/p>\n\n\n\n

Against this backdrop, OfficeMax introduced showroom experiences in 2020, with a unique set-up that demonstrated the future of the workplace to business customers across technology, furniture, hygiene, caf\u00e9 and other categories. <\/p>\n\n\n\n

Central to the showroom launch was Seismic Interactive Content to help transform the buyer experience, and for OfficeMax to capitalize on its investment by delivering comprehensive digital assets and resources for its sales and marketing team. <\/p>\n\n\n\n

\u201cWe\u2019re far more than just stationery, but some of our customers are unaware of the full suite of categories we have to underpin work and learning \u2013 whether it\u2019s packaging and safety supplies, or furniture and technology products for offices, schools and homes,\u201d said Evan Lawrey, Director, Marketing and Customer, OfficeMax. <\/p>\n\n\n\n

\u201cIt can be intimidating for our sales teams to retain knowledge on everything we offer, and we previously didn\u2019t have an easily navigable content repository to store all information. That was a key challenge for us.\u201d<\/p>\n\n\n

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OfficeMax’s cleaning and hygiene showroom<\/figcaption><\/figure><\/div>\n\n\n

With the firm belief that confident sellers improve customer experience (CX), OfficeMax leveraged Seismic to empower employees to deliver more relevant content and guidance to inform customers\u2019 purchasing decisions.<\/p>\n\n\n\n

Teams can now create personalized presentations within five minutes of a customer\u2019s request \u2013 and also run customers through an interactive micro app on a showroom touchscreen. <\/p>\n\n\n\n

\u201cSeismic has made us look more professional and has improved our ability to engage with customers wherever they are located,\u201d said Lawrey.<\/p>\n\n\n\n

A survey of OfficeMax workers conducted pre-and post-Seismic uncovered a 31% increase in seller confidence when it comes to finding accurate content, with 86% able to locate and use content easily. Before Seismic, more than 44% of sellers were spending more than one day per week putting together content \u2013 such as customized product brochures \u2013 for customers. After Seismic, this decreased to just 4% of sellers.<\/p>\n\n\n\n

Seismic also allowed OfficeMax\u2019s marketing team to cut down on time-consuming projects with the help of interactive content and content automation technology, underscored by analytics and insights.<\/p>\n\n\n\n

\u201cFrom a reporting perspective, we finally have the information to help the marketing team understand what we need to prioritize in terms of what we do and don\u2019t do. It has eliminated the need for unnecessary collateral,\u201d said Lawrey. \u201cThis has evolved the relationship between our marketers and sales staff, who now work more collaboratively without facing bandwidth limitations.\u201d<\/p>\n\n\n\n

Heather Cook, Vice President Asia-Pacific, Seismic, said: \u201cThe adjustment to support workers and students in offices, classrooms and at home can be a challenging and costly feat for New Zealand\u2019s businesses and schools. Through its digital innovation, OfficeMax has not only transformed its showroom and e-commerce offerings but empowered its workers to provide relevant, timely and tailored experiences to the customers that rely on the retailer\u2019s products to keep them running.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Seismic has enabled a customer experience revolution for OfficeMax New Zealand\u2019s sales team, with the implementation of Seismic Enablement Cloud, a market-leading, enterprise-grade technology, now an integral part of the company\u2019s US$1.5M, industry-first, experiential retail spaces.   After months of working at home, businesses have been forced to re-think their physical office space for their post-pandemic workforce. […]<\/p>\n","protected":false},"author":50,"featured_media":17635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1463,40,44,54],"tags":[2417,3567,3564,77,3565,3563,3566],"class_list":["post-17634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apac","category-software","category-top-stories","category-used","tag-customer-experience","tag-evan-lawrey","tag-heather-cook","tag-new-zealand","tag-officemax","tag-seismic","tag-seismic-enablement-cloud"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/17634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/comments?post=17634"}],"version-history":[{"count":11,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/17634\/revisions"}],"predecessor-version":[{"id":18194,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/17634\/revisions\/18194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media\/17635"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media?parent=17634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/categories?post=17634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/tags?post=17634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}