{"id":21421,"date":"2022-11-21T13:08:31","date_gmt":"2022-11-21T13:08:31","guid":{"rendered":"https:\/\/www.intelligentcio.com\/apac\/?p=21421"},"modified":"2024-02-08T10:59:19","modified_gmt":"2024-02-08T10:59:19","slug":"roses-only-achieves-record-customer-retention-with-macquarie-telecom","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/apac\/2022\/11\/21\/roses-only-achieves-record-customer-retention-with-macquarie-telecom\/","title":{"rendered":"Roses Only achieves record customer retention with Macquarie Telecom"},"content":{"rendered":"\n

Australia\u2019s leading online flower delivery service reports record customer retention, doubles orders, mitigates impact from Brisbane floods and eyes business expansion with support from Macquarie Telecom.<\/em><\/strong><\/p>\n\n\n\n

Macquarie Telecom, part of Macquarie Telecom Group, has announced it has helped Roses Only Group, Australia\u2019s leading online flower delivery service, achieve record levels of customer retention. With access to cloud, VoIP and SD-WAN services, the business delivered twice the amount of orders during last year\u2019s COVID lockdown, and is eyeing an expansion of brands under its portfolio.<\/p>\n\n\n

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Kelly Taggart, Roses Only, CEO<\/strong><\/figcaption><\/figure><\/div>\n\n\n

Based out of Brisbane, Roses Only Group delivers floral gifts, fruit hampers and wine to customers across Australia via 10 local warehouses. As one of Australia\u2019s first e-commerce businesses, Roses Only has long recognized the role reliable technology plays in improving customer experiences.<\/p>\n\n\n\n

According to CEO Kelly Taggart Macquarie\u2019s cloud infrastructure and telecoms services have enabled the business to accurately crunch data and forecast the availability of 100 flower and stem varieties, contributing to its industry leading waste percentage of less than 2%.<\/p>\n\n\n\n

Last year, however, a new challenge emerged when COVID lockdowns saw twice the usual amount of orders filter into the business. Taggart said Macquarie\u2019s reliable and scalable digital backbone and customer service helped meet this influx.<\/p>\n\n\n\n

\u201cOur customers expect seamless experiences, whether they\u2019re looking to change a delivery address half-way through a journey, or we need to communicate delays so no surprises are ruined,\u201d she said. \u201cWhen order numbers doubled during lockdown, Macquarie helped us maintain this standard and prevent website downtime. Our own seamless experience with Macquarie\u2019s local team meant we could also easily call them if any issues arose and have them fixed on the spot.\u201d<\/p>\n\n\n\n

Taggart said the successful service delivery during lockdown has since seen Roses Only achieve record levels of customer retention.<\/p>\n\n\n\n

\u201cThe pandemic showed customers they can purchase, customize and alter orders from the palm of their hand. It\u2019s been great to see the amount of people already re-engaging our services this year, and we haven\u2019t even hit the peak Christmas period,\u201d she said.<\/p>\n\n\n\n

Managing customer orders during Brisbane floods<\/strong><\/p>\n\n\n\n

Roses Only\u2019s strong technology environment played a part in managing service continuity when the February\/March floods in Brisbane impacted one of its warehouses.<\/p>\n\n\n\n

\u201cReliable communication is key during these events,\u201d said Taggart. \u201cLuckily, we had plenty of warning ahead of the flood, and our deliveries were only delayed by 24 hours. During this time, we were able to contact thousands of customers via phone and text and update delivery dates on our system without a hitch.\u201d<\/p>\n\n\n\n

Taggart continued that with this strong foundation, Roses Only has the confidence to embark on growth plans.<\/p>\n\n\n\n

\u201cWe\u2019re looking at adding more brands and businesses to our mix, and the support from Macquarie is comforting in this respect. I\u2019m not concerned that adding another website will be a house of cards. We\u2019ve got the stability there to grow and scale.\u201d<\/p>\n\n\n\n

Luke Clifton, Group Executive at Macquarie Telecom, commented: \u201cThe practice of gifting flowers dates back to the Ancient Egyptians, Greeks and the Roman Empire. Today, thanks to technology advances and companies like Roses Only, the process is both simpler and more sophisticated. We\u2019re excited to continue working closely with the team and to see how the business evolves, grows and meets future challenges.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Australia\u2019s leading online flower delivery service reports record customer retention, doubles orders, mitigates impact from Brisbane floods and eyes business expansion with support from Macquarie Telecom. Macquarie Telecom, part of Macquarie Telecom Group, has announced it has helped Roses Only Group, Australia\u2019s leading online flower delivery service, achieve record levels of customer retention. With access […]<\/p>\n","protected":false},"author":18,"featured_media":21423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,12,55,39,42,44],"tags":[79,1542,664,4003],"class_list":["post-21421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-case-studies","category-cloud","category-oceania","category-industry-verticals-retail","category-industry-verticals-telecom","category-top-stories","tag-cloud","tag-ecommerce","tag-macquarie-telecom","tag-roses-only"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/21421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/comments?post=21421"}],"version-history":[{"count":4,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/21421\/revisions"}],"predecessor-version":[{"id":21428,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/21421\/revisions\/21428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media\/21423"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media?parent=21421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/categories?post=21421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/tags?post=21421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}