{"id":25677,"date":"2023-04-13T16:40:48","date_gmt":"2023-04-13T15:40:48","guid":{"rendered":"https:\/\/www.intelligentcio.com\/apac\/?p=25677"},"modified":"2023-04-26T12:29:58","modified_gmt":"2023-04-26T11:29:58","slug":"singaporean-consumers-demand-better-protection-from-mobile-app-brands","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/apac\/2023\/04\/13\/singaporean-consumers-demand-better-protection-from-mobile-app-brands\/","title":{"rendered":"Singaporean consumers demand better protection from mobile app brands"},"content":{"rendered":"\n<p>Appdome, the mobile economy\u2019s only cyberdefence automation platform, has announced the results of a new survey of 25,000 consumers that shows Singaporeans have high expectations of mobile app security, mobile fraud prevention and on-device malware protection compared to their global peers. &nbsp;<\/p>\n\n\n\n<p>The results, based on the second annual <a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__www.appdome.com_global-2Dconsumer-2Dsecurity-2Dsurvey_&amp;d=DwMGaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=EfMGYBONq4GOU40r5lw3FZlyx0SWRp3WzbtC2K29pjo&amp;m=WD6odjzWgTEG_JCrgUtwbKX8-pfmpvWpccD03ewdxgc&amp;s=PEwr3ychmaQEH-auZP3eXtunNkdFEXrjpaPC9ciVcLw&amp;e=\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Singapore Consumer Expectation of Mobile App Security<\/em><\/a> survey, are designed to help mobile developers, cybersecurity professionals and brands adapt their mobile app security and mobile anti-fraud strategies to consumers\u2019 expectations for protection. &nbsp;<\/p>\n\n\n\n<p>Key survey findings reveal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobile apps dominate over web:<\/strong> 59.2% of Singaporeans prefer using mobile apps over web channels, an increase of 8% compared to the previous year. When compared to the global baseline, Singaporeans are 10.7% more likely to choose mobile apps first than their global peers.<\/li>\n\n\n\n<li><strong>Best security for money:<\/strong> 59% of Singaporeans believe mobile banking apps and eWallets need the highest level of security, compared to 52.9% globally. In addition, the data shows that their security expectations increase as their app usage increases.<\/li>\n\n\n\n<li><strong>Malware growing concern:<\/strong> On-device malware concerns jumped significantly among Singapore consumers, up 222% when compared to similar findings from 2021, and 32.2% higher than the global baseline.<\/li>\n<\/ul>\n\n\n\n<p>\u201cMobile consumers in Singapore are more concerned about hackers, mobile fraud and on-device malware attacks than their global peers,\u201d said Tom Tovar, CEO and Co-creator of Appdome. \u201cThe good news for brands is that Singapore consumers will respond positively when brands take the effort to distinguish themselves by providing a more secure user experience.\u201d &nbsp;<br>&nbsp;<br>The survey found that Singaporeans will advocate a brand when their security expectations are met. When asked how likely they would recommend an application that protected their data and use of the app, 27.9% of Singaporean consumers said they would post a positive app store review, and 29.1% said they would promote a brand on social media. Combining all forms of advocacy, 96% of Singaporeans will reward brands that protect them vs 93.8% globally.<\/p>\n\n\n\n<p>The Appdome survey also found that 83.9% of Singaporeans ranked protection against security threats, fraud and malware as equally or more important than new features in mobile apps. Singaporeans stated their top fears as: hacking, 49.9%; mobile fraud, 49.5%; and malware 37.7%. Interestingly, 25.9% of respondents said, \u2018developers don\u2019t care about my security\u2019, an increase of 224% when compared to last year\u2019s results.<br>&nbsp;<br>The survey, the <em>Appdome Singapore Consumer Expectations of Mobile App Security<\/em>, included respondents from across the demographic spectrum, including Android and iOS users, genders, countries and economic backgrounds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Appdome, the mobile economy\u2019s only cyberdefence automation platform, has announced the results of a new survey of 25,000 consumers that shows Singaporeans have high expectations of mobile app security, mobile fraud prevention and on-device malware protection compared to their global peers. &nbsp; The results, based on the second annual Singapore Consumer Expectation of Mobile App [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":25681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,34,59,44,54],"tags":[4337,404,4340,824,116,4338,4339],"class_list":["post-25677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intelligent-technology-newsletter","category-mobile","category-south-east-asia","category-top-stories","category-used","tag-appdome","tag-automation","tag-cyberdefence","tag-malware","tag-mobile","tag-mobile-app-security","tag-mobile-fraud"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/25677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/comments?post=25677"}],"version-history":[{"count":6,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/25677\/revisions"}],"predecessor-version":[{"id":25895,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/25677\/revisions\/25895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media\/25681"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media?parent=25677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/categories?post=25677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/tags?post=25677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}