{"id":26106,"date":"2023-05-02T12:04:07","date_gmt":"2023-05-02T11:04:07","guid":{"rendered":"https:\/\/www.intelligentcio.com\/apac\/?p=26106"},"modified":"2023-06-20T12:22:47","modified_gmt":"2023-06-20T11:22:47","slug":"f5-research-reveals-majority-of-australia-and-nz-consumers-unwilling-to-buy-from-companies-post-data-leak","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/apac\/2023\/05\/02\/f5-research-reveals-majority-of-australia-and-nz-consumers-unwilling-to-buy-from-companies-post-data-leak\/","title":{"rendered":"F5 research reveals majority of Australia and NZ consumers unwilling to buy from companies post data leak"},"content":{"rendered":"\n<p>F5\u2019s latest <em>Curve of Convenience<\/em> report shows that in the event of a data leak a majority of Australia\/NZ consumers are unwilling to continue buying from the company involved (71%).<\/p>\n\n\n\n<p>The report also reveals 89% of consumers are not comfortable with tracking mechanisms in their digital usage, being more likely to prioritize data consent over personalized experiences.<\/p>\n\n\n\n<p>The <em>Curve of Convenience<\/em> report is a compilation of insights from more than 2,300 consumers across nine countries in the APAC region.<\/p>\n\n\n\n<p>In contrast to the wider region, the report found consumers in Australia\/NZ have the least trust towards established brands and their commitment to cybersecurity &#8211; only 36% believing their data is secure with those brands.<\/p>\n\n\n\n<p>Only 42% are shown as willing to share data for a personalized experience.<\/p>\n\n\n\n<p>Jason Baden, Regional Vice President, Australia and New Zealand, F5, said: \u201cGiven digital channels are now such an integral part of our lives, leaders need to strike a careful balance between security and convenience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F5\u2019s latest Curve of Convenience report shows that in the event of a data leak a majority of Australia\/NZ consumers are unwilling to continue buying from the company involved (71%). The report also reveals 89% of consumers are not comfortable with tracking mechanisms in their digital usage, being more likely to prioritize data consent over [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":26107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,53,38,44,54],"tags":[4367,4369,249,1841,4368],"class_list":["post-26106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-centres","category-regional-news-newsletter","category-analysis-research","category-top-stories","category-used","tag-data-leak","tag-digital-usage","tag-f5","tag-report","tag-tracking-mechanisms"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/26106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/comments?post=26106"}],"version-history":[{"count":6,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/26106\/revisions"}],"predecessor-version":[{"id":26310,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/26106\/revisions\/26310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media\/26107"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media?parent=26106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/categories?post=26106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/tags?post=26106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}