{"id":26212,"date":"2023-05-03T13:05:22","date_gmt":"2023-05-03T12:05:22","guid":{"rendered":"https:\/\/www.intelligentcio.com\/apac\/?p=26212"},"modified":"2023-05-10T15:28:14","modified_gmt":"2023-05-10T14:28:14","slug":"singaporean-consumers-demand-better-protection-from-mobile-app-brands-2","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/apac\/2023\/05\/03\/singaporean-consumers-demand-better-protection-from-mobile-app-brands-2\/","title":{"rendered":"Singaporean consumers demand better protection from mobile app brands \u00a0"},"content":{"rendered":"\n

Consumers in Singapore recognize cyberthreats including hacking, mobile fraud and on-device malware as the biggest concerns.<\/em><\/strong><\/p>\n\n\n\n

Appdome, the mobile economy\u2019s only cyberdefense automation platform, has revealed the results of a new survey of 25,000 consumers showing Singaporeans have high expectations of mobile app security, mobile fraud prevention and on-device malware protection compared to their global peers.<\/p>\n\n\n\n

The results, based on the second annual Singapore Consumer Expectation of Mobile App Security<\/em> survey, are designed to help mobile developers, cybersecurity professionals and brands adapt their mobile app security and mobile anti-fraud strategies to consumers\u2019 expectations for protection.<\/p>\n\n\n\n

Key survey finding revealed: <\/p>\n\n\n\n

\u00b7    Mobile apps dominate over web:<\/strong> 59.2% of Singaporeans prefer using mobile apps over web channels, an increase of 8% compared to the previous year. When compared to the global baseline, Singaporeans are 10.7% more likely to choose mobile apps first than their global peers. <\/p>\n\n\n\n

\u00b7    Best security for money:<\/strong> 59% of Singaporeans believe mobile banking apps and eWallets need the highest level of security, compared to 52.9% globally. In addition, the data shows that their security expectations increase as their app usage increases. <\/p>\n\n\n\n

\u00b7    Malware growing concern:<\/strong> On-device malware concerns jumped significantly among Singapore consumers, up 222% when compared to similar findings from 2021 – 32.2% higher than the global baseline. <\/p>\n\n\n\n

 
\u201cMobile consumers in Singapore are more concerned about hackers, mobile fraud and on-device malware attacks than their global peers,\u201d said Tom Tovar, CEO, and co-creator of Appdome. \u201cThe good news for brands is that Singapore consumers will respond positively when brands take the effort to distinguish themselves by providing a more secure user experience.\u201d
 
The survey found that Singaporeans will advocate a brand when their security expectations are met. When asked how likely they would recommend an application that protected their data and use of the app, 27.9% of Singaporean consumers said they would post a positive app store review, and 29.1% said they would promote a brand on social media. Combining all forms of advocacy, 96% of Singaporeans will reward brands that protect them vs 93.8% globally.  The Appdome survey also found that 83.9% of Singaporeans ranked protection against security threats, fraud and malware as equally or more important than new features in mobile apps. Singaporeans stated their top fears as: hacking, 49.9%; mobile fraud, 49.5%; and malware 37.7%. Interestingly, 25.9% of respondents said, \u201cdevelopers don\u2019t care about my security,\u201d an increase of 224% when compared to last year\u2019s results. 

The survey, the Appdome Singapore Consumer Expectations of Mobile App Security<\/em>, included respondents from across the demographic spectrum, including Android & iOS users, genders, countries, and economic backgrounds.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers in Singapore recognize cyberthreats including hacking, mobile fraud and on-device malware as the biggest concerns. Appdome, the mobile economy\u2019s only cyberdefense automation platform, has revealed the results of a new survey of 25,000 consumers showing Singaporeans have high expectations of mobile app security, mobile fraud prevention and on-device malware protection compared to their global […]<\/p>\n","protected":false},"author":62,"featured_media":26213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3559,52,34,59,44,54],"tags":[4340,335,3749,3374,4379,69],"class_list":["post-26212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","category-main-story-newsletter","category-mobile","category-south-east-asia","category-top-stories","category-used","tag-cyberdefence","tag-cyberthreats","tag-hacking","tag-mobile-app-threats","tag-on-device-malware","tag-singapore"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/26212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/comments?post=26212"}],"version-history":[{"count":8,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/26212\/revisions"}],"predecessor-version":[{"id":26325,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/26212\/revisions\/26325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media\/26213"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media?parent=26212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/categories?post=26212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/tags?post=26212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}