Auth0, the identity platform for application teams, is providing Subaru Corporation with secure identity management for its newly launched online customer experience \u2018My Subaru.\u2019<\/p>\n\n\n\n
Auth0\u2019s secure and frictionless customer authentication experience serves as an essential element in Subaru\u2019s leading approach to customer engagement and meeting the demands of shifting consumer behavior.<\/p>\n\n\n\n
\u2018My Subaru\u2019 was designed to support the corporation\u2019s Digital Transformation efforts and appeal to the industry trend of consumers researching cars online more than ever before. Auth0 will serve as the primary authentication provider for Subaru and will provide assistance in creating a foundational CRM and identity system for managing customer information in a secure manner.<\/p>\n\n\n\n
Driven by Japan\u2019s Personal Information Protection Act – which requires companies to show how customer information is being received and managed – there is a widespread need for proper authentication and digital ID management solutions across the region. Auth0 will assist in compliance with this regulation.<\/p>\n\n\n\n
For Subaru, customer experience could not exist without advanced security and keeping customers\u2019 personal information safeguarded was paramount. Auth0 was chosen for its ease-of-use, speed of deployment and extensibility, together with its ability to provide multi-factor authentication (MFA) for even more secure digital engagement.<\/p>\n\n\n\n
\u201cAuth0 is a key factor in our ability to enhance our customers\u2019 online experience, and also provides us with secure identity management. In the near future, we plan to launch a portal service compliant with the Personal Information Protection Act through Auth0\u2019s technology,\u201d said Atsushi Yasumuro, Chief of Business Innovation at Subaru Corporation.<\/p>\n\n\n\n
\u201cAuth0 is exactly the kind of authentication solution that allows us to achieve Subaru\u2019s vision of \u2018Peace of mind and enjoyment,\u2019 giving us the confidence that we are securing customers\u2019 data while offering them the best experience possible.\u201d<\/p>\n\n\n\n
The automotive industry is facing a major transition in purchasing behavior, fuelling Subaru\u2019s considerable investment in its online offering. The company required an entirely new infrastructure and approach to managing customer information, focusing on integrated CRM software and an identity platform. Auth0 is a vital means for Subaru to build stronger relationships with customers, offer greater post-purchase service and remain a leader in this highly competitive space.<\/p>\n\n\n\n
\u201cWe\u2019ve seen enormous momentum around Digital Transformation in the region. Combined with updated regulations around customer data management, it is more important than ever that identity management becomes a critical piece of any digital foundation,\u201d said Eugenio Pace, Co-founder, and CEO of Auth0. \u201cWe are honored to work with Subaru on its industry-leading online offering and look forward to merging identity security with their online presence into one seamless experience.\u201d<\/p>\n\n\n\n
With more than 550,000 users on its owner-oriented \u2018My Subaru\u2019 application, Subaru\u2019s goal is to improve consumer engagement and users\u2019 before-and-after-sales experience through universal identification and the identity work in place now with Auth0 will help the company achieve its ambitious goals into the future.<\/p>\n","protected":false},"excerpt":{"rendered":"
Auth0, the identity platform for application teams, is providing Subaru Corporation with secure identity management for its newly launched online customer experience \u2018My Subaru.\u2019 Auth0\u2019s secure and frictionless customer authentication experience serves as an essential element in Subaru\u2019s leading approach to customer engagement and meeting the demands of shifting consumer behavior. \u2018My Subaru\u2019 was designed […]<\/p>\n","protected":false},"author":18,"featured_media":3440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,50,56,44,46,54],"tags":[1523,658,1521,192,1519,1522,1520],"class_list":["post-3439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-case-studies","category-case-study-newsletter","category-east-asia","category-top-stories","category-transport","category-used","tag-atsushi-yasumuro","tag-auth0","tag-crm","tag-digital-transformation","tag-identity-platform","tag-japans","tag-subaru"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/3439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/comments?post=3439"}],"version-history":[{"count":5,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/3439\/revisions"}],"predecessor-version":[{"id":3461,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/3439\/revisions\/3461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media\/3440"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media?parent=3439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/categories?post=3439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/tags?post=3439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}