{"id":40575,"date":"2024-10-28T11:19:01","date_gmt":"2024-10-28T11:19:01","guid":{"rendered":"https:\/\/www.intelligentcio.com\/apac\/?p=40575"},"modified":"2024-10-28T11:19:03","modified_gmt":"2024-10-28T11:19:03","slug":"get-to-know-david-joss-chief-executive-officer-prvidr","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/apac\/2024\/10\/28\/get-to-know-david-joss-chief-executive-officer-prvidr\/","title":{"rendered":"Get to Know: David Joss, Chief Executive Officer, Prvidr."},"content":{"rendered":"\n

David \u2018sort of fell into\u2019 tech in the 80s – here\u2019s what time in the sector has taught him so far.<\/em><\/strong><\/p>\n\n\n

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David Joss, Chief Executive Officer, Prvidr<\/strong><\/figcaption><\/figure><\/div>\n\n\n

What would you describe as your most memorable achievement?<\/strong><\/p>\n\n\n\n

Taking the Bendigo Bank brand into the telecommunications and mobile payments space back in 2014 was quite innovative at the time. The Australian telecoms market is difficult to enter and being able to leverage our offering to a loyal, scaled customer base was a real coup. Having been successful, I then joined Southern Phone and spent a few years helping to grow the business. They were subsequently acquired by AGL where I worked on the launch of a mobile and broadband offering. Successfully bringing these big brands to market in a highly competitive space has been very satisfying.<\/p>\n\n\n\n

What first made you think of a career in technology?<\/strong><\/p>\n\n\n\n

In the 1980s, no one chose technology; you sort of fell into it. I\u2019m originally from Deniliquin in regional New South Wales, and I hadn\u2019t used a computer before I went off to university in Bendigo. I started out studying business, then did a coding minor and found I was pretty good at it. Cue a switch to computer science and, upon graduation, a hardcore technical job managing Unix and telecoms systems for a national plumbing retailer. That role got me exposed to dealing with Optus and I ended up going to work for them a couple of years later.<\/p>\n\n\n\n

What style of management philosophy do you employ with your current position?<\/strong><\/p>\n\n\n\n

While I\u2019m not a fan of the term \u2018servant leader\u2019, I do subscribe to the philosophy that a leader is there to create the right environment for their team to succeed. My role is to ensure we\u2019re all aligned and on track to meet our vision and our customers\u2019 expectations. Authenticity and humility are big in my world. It doesn\u2019t matter whether you\u2019re dealing with hardcore engineers or contact centre agents, it\u2019s about building relationships, finding out what motivates people and helping them achieve the things they want to achieve. Those are lessons I learnt via trial and error as a younger leader and I continue to draw on them today.<\/p>\n\n\n\n

What do you think is the current hot technology talking point?<\/strong><\/p>\n\n\n\n

Artificial Intelligence. We\u2019ve rapidly moved past the hype stage and now we\u2019re talking about harnessing it to address real world problems. Within the boundaries of ethical deployment, of course \u2013 AI can have a life of its own!<\/p>\n\n\n\n

All businesses are becoming more data hungry and data-centric in their thinking. They want insights that are deeper and more granular than those they can obtain from, say, downloading a generic report. For enablers like us \u2013 Prvidr helps subscription brands better target their products and campaigns \u2013 that means getting on the front foot and using AI to deliver those insights in ways that are actionable and relevant. We\u2019re finally close to realising what used to be a utopian dream; the marketplace of one in which every customer experience is personalised.<\/p>\n\n\n\n

How do you deal with stress and unwind outside the office?<\/strong><\/p>\n\n\n\n

I\u2019m a country boy so, for me, it\u2019s doing things outside. My wife and I lived in Melbourne for 13 years and began raising our children there but when Bendigo Bank came knocking in 2004, I took the opportunity to move back to a regional centre. We\u2019ve been in Bendigo ever since, although I currently regularly commute to Sydney. Our home is on five acres and I enjoy getting out there with the chainsaw and clearing up some of the bush – with the dogs in tow. There\u2019s also a great sense of community when you live in a regional area. Over the years, I\u2019ve been chairman of the local VFL football club and involved in various school committee positions as well as other community causes.<\/p>\n\n\n\n

If you could go back and change one career decision, what would it be?<\/strong><\/p>\n\n\n\n

I\u2019m not sure there\u2019s anything I\u2019d change. I think all your experiences combined are learnings that get you to where you are today. Although I don\u2019t like to dwell on the past, I am someone who takes lessons from it. One of the best ones I\u2019ve learnt is to get your distribution model sorted before you take something to market. You can have the best technology and the best platform in the world but if you\u2019re not leveraging distribution channels so it\u2019s easy for customers to access your offering, then they can\u2019t buy it.<\/p>\n\n\n\n

What do you currently identify as the major areas of investment in your industry?<\/strong><\/p>\n\n\n\n

We\u2019re seeing more and more large brands looking to enter the subscription market by selling adjacent products and services alongside their core offerings. Banks are getting into the telecoms business, for example, and supermarkets are now selling holidays. It makes sense for businesses that have large, engaged customer bases to grow their product portfolio and broaden their offerings in this way and there\u2019s strong demand for platforms and programs that make it easy and cost effective for them to do so. Being able to cross subsidise the various products and fully integrate the customer experience to create a unique loyalty proposition is the end goal.<\/p>\n\n\n\n

What are the region specific challenges when implementing new technologies in APAC?<\/strong><\/p>\n\n\n\n

As an enabler of subscription businesses, we work across several sectors that are subject to heavy regulation, right around the region. While regulators are, quite rightly, motivated by the desire to protect consumers, excessive zeal can stifle innovation and create barriers for suppliers looking to take new propositions to market. Ultimately, that can be to the detriment of consumers. It\u2019s a fine line.<\/p>\n\n\n\n

What changes to your job role have you seen in the last year and how do you see these developing in the next 12 months?<\/strong><\/p>\n\n\n\n

Prvidr has been moving up the maturity curve over recent times.  I\u2019ve built out the executive and customer experience teams and broadened our technical and delivery capacity so we can deploy solutions for customers rapidly. Having hired the right people and established priorities and a direction with them, one of my jobs has been to get out of the way and let them get on with it! I\u2019ve also spent a lot of time talking to large businesses about how they can integrate subscription services into their core product portfolios. In 12 months\u2019 time, I expect to be implementing our technology for a long list of Australian brands and looking offshore for further opportunities.<\/p>\n\n\n\n

What advice would you offer to someone aspiring to obtain a C level position in your industry?<\/strong><\/p>\n\n\n\n

I\u2019ve applied for one job in my whole life, I\u2019m lucky enough to have been approached instead. That\u2019s in accord with my philosophy that if you work hard, be yourself and are a good human being, and keep the business, your team and your customers\u2019 interests at the forefront, opportunities will come to you.<\/p>\n\n\n\n

So, my advice is, don\u2019t be too eager on self-promoting. Surround yourself with people you can learn from, do good work, lean into new challenges and show your leadership credentials. People will notice.<\/p>\n","protected":false},"excerpt":{"rendered":"

David \u2018sort of fell into\u2019 tech in the 80s – here\u2019s what time in the sector has taught him so far. What would you describe as your most memorable achievement? Taking the Bendigo Bank brand into the telecommunications and mobile payments space back in 2014 was quite innovative at the time. The Australian telecoms market […]<\/p>\n","protected":false},"author":58,"featured_media":40576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7027,6,21,55,1280,1281,44],"tags":[7375,852,76,7373,7371,155,7372],"class_list":["post-40575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intelligent-technologies-ai","category-industry-verticals-banking-finance","category-get-to-know","category-oceania","category-success-stories","category-tech","category-top-stories","tag-agl","tag-artificial-intelligence","tag-australia","tag-bendigo-bank","tag-david-joss","tag-get-to-know","tag-prvidr"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/40575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/comments?post=40575"}],"version-history":[{"count":1,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/40575\/revisions"}],"predecessor-version":[{"id":40579,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/40575\/revisions\/40579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media\/40576"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media?parent=40575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/categories?post=40575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/tags?post=40575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}