{"id":51341,"date":"2025-10-08T16:07:06","date_gmt":"2025-10-08T15:07:06","guid":{"rendered":"https:\/\/www.intelligentcio.com\/apac\/?p=51341"},"modified":"2026-08-05T10:47:09","modified_gmt":"2026-08-05T09:47:09","slug":"huawei-sets-new-benchmark-for-smart-in-car-audio","status":"publish","type":"post","link":"https:\/\/www.intelligentcio.com\/apac\/2025\/10\/08\/huawei-sets-new-benchmark-for-smart-in-car-audio\/","title":{"rendered":"HUAWEI sets new benchmark for smart in-car audio"},"content":{"rendered":"\n<p>Huawei recently invited media guests to its Shanghai Acoustics R&amp;D Center to gain insight into the advanced technology chain behind the HUAWEI SOUND ULTIMATE Series and the R&amp;D journey that shaped its signature sound quality. Media guests toured the labs and experienced the system first-hand in Maextro S800, the ultra-luxury sedan, delivering an immersive showcase of sight and sound.<\/p>\n\n\n\n<p>Building on its sustained, high-intensity investments and research into audio technology since 2012, Huawei is addressing growing consumer demands for exceptional audio experiences. Huawei&#8217;s decades of expertise in hardware engineering and software algorithms, combined with artistic tuning by a team of top-tier sound engineers, forge an unparalleled audio experience for HUAWEI SOUND. With the launch of the Maextro S800 featuring the top-tier HUAWEI SOUND ULTIMATE series this year, it also marks the rise of the Chinese-developed in-car audio system, surpassing those of long-established competitors from all over the world.<\/p>\n\n\n\n<p>The HUAWEI SOUND ULTIMATE Series is HUAWEI\u2019s most luxurious audio system to date, featuring a rare industry-leading configuration of 43 speakers to create an ultra-surround acoustic design needed to support all features for the sound system. It supports 2920 W dual amplifiers for stronger power and more impactful sound and introduces rear 4D exciters that synchronise with music and video content to create a fully immersive, multi-sensory experience. Integrating Huawei\u2019s cutting-edge hardware, technologies and algorithms, the HUAWEI SOUND ULTIMATE Series delivers an industry-first seat-specific 4D immersive surround sound experience.<\/p>\n\n\n\n<p>HUAWEI SOUND ULTIMATE Series debuts the Crystal Star-Ring Diffuser, which automatically rises to greet users as they enter, with ambient lighting that moves in sync with the music. Its precision-crafted structure delivers clear centre information when needed, with 30% greater sound uniformity over the previous generation, creating a truly luxurious listening experience. The Series also introduces the innovative Tangential Force Woofer, an industry-first design that rotates the conventional door woofer by 90 degrees to reduce panel resonance while extending bass response for deeper, purer low frequencies. Completing the lineup, the patented Dual-Diaphragm Subwoofer<strong> <\/strong>uses an ingenious dual-diaphragm acoustic design that breaks free from traditional cavity constraints, harnessing the surrounding cabin space to deliver the deepest bass extension in its class, with remarkable layering and greater impact.<\/p>\n\n\n\n<p>The HUAWEI SOUND ULTIMATE Series also demonstrates its strong technological capabilities through its listening performance. It debuts four-seat, four-headrest speaker system and pioneers independent sound zone technology: powered by Huawei\u2019s proprietary sound field control algorithms, the vehicle\u2019s speakers can instantly act as silencers, achieving 30 dB isolation between front and rear sound fields and 99% energy separation, so passengers in each row can enjoy separate audio information with less interference. With 10 overhead channels, adaptive sound field control and Huawei\u2019s proprietary spatial audio track model, the Series delivers spatial audio with greater clarity and more precise positioning.<\/p>\n\n\n\n<p>In smart ambience, HUAWEI SOUND is continuously expanding a HarmonyOS-based content ecosystem that brings users a premium end-to-end audio-visual experience. With AI-powered &#8216;sound-to-light&#8217; technology, ambient lighting moves in sync with the music, giving the cabin a richer emotional quality where every note can not only be heard, but seen.<\/p>\n\n\n\n<p>At the event, Lars Goller, Chief Automotive Sound and Acoustics Advisor, outlined his goal of the in-car audio tuning recreating an optimum reproduction of the recording, to bring us closer to the experience by marrying the science of psychoacoustics with exquisite tuning and a foundation of bespoke high-performance hardware.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Huawei recently invited media guests to its Shanghai Acoustics R&amp;D Center to gain insight into the advanced technology chain behind the HUAWEI SOUND ULTIMATE Series and the R&amp;D journey that shaped its signature sound quality. Media guests toured the labs and experienced the system first-hand in Maextro S800, the ultra-luxury sedan, delivering an immersive showcase [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":51342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11958,9862,9863,11960,51,8144,44,46,54],"tags":[110,9815,9816,9817],"class_list":["post-51341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hh-huawei-hub","category-hh-newsletter","category-hh-newsletter-huawei-top-story","category-hh-top-story","category-intelligent-technology-newsletter","category-technology-ciso","category-top-stories","category-transport","category-used","tag-huawei","tag-huawei-sound-ultimate","tag-huaweis-shanghai-acoustics-rd-center","tag-lars-goller"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/51341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/comments?post=51341"}],"version-history":[{"count":5,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/51341\/revisions"}],"predecessor-version":[{"id":51947,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/51341\/revisions\/51947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media\/51342"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media?parent=51341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/categories?post=51341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/tags?post=51341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}