Sansiri, one of Thailand\u2019s leading real estate developers, is transforming how people buy and own homes with Generative Artificial Intelligence on AWS. By deploying the country\u2019s first large-scale Generative AI solutions in real estate, Sansiri has accelerated customer response times by 30%, increased satisfaction scores by 25% and streamlined thousands of transactions, reshaping home ownership for Thai families.<\/p>\n\n\n\n
\u201cWith AWS, we\u2019re reimagining what it means to buy and own a home in Thailand,\u201d said Kavin Manomaiudom, Assistant Executive Vice President \u2013 Information Technology Department, Sansiri.<\/p>\n\n\n\n
\u201cGenerative AI allows us to serve customers with greater speed, clarity and personalisation, while giving our employees powerful tools to shape the future of Thai communities. This is just the beginning of how we\u2019ll use the cloud to deliver better living experiences.\u201d<\/p>\n\n\n\n
Amid the continuous growth of the real estate sector, a high-value industry that plays a vital role in Thailand\u2019s economic growth, Sansiri is using AWS to reinvent how it serves more than 3,000 employees and customers across 500 real estate projects nationwide.<\/p>\n\n\n\n
At the centre of this initiative is the company\u2019s ChatX Assistant, powered by Amazon Bedrock using Anthropic\u2019s Claude 3.5 Haiku and Claude 4 Sonnet.<\/p>\n\n\n\n
Acting as a digital concierge, the assistant gives staff and buyers instant access to information on financing, zoning, construction updates and project timelines.<\/p>\n\n\n\n
This capability makes it easier for customers to navigate complex decisions while enabling Sansiri teams to deliver more seamless and responsive experiences. For example, buyers can instantly check zoning rules, financing options and construction progress across more than 500 projects, helping them make decisions faster while reducing workloads for sales and service teams.<\/p>\n\n\n\n
Behind the scenes, Sansiri is also streamlining operations in ways that directly benefit customers. Its optical character recognition system, built on Amazon Bedrock, now processes more than 50,000 invoices each month with over 90% accuracy, cutting document processing time by half.<\/p>\n\n\n\n
This efficiency has freed employees to focus more on customer care and innovation. Teams are now exploring the adoption of Agentic AI to enhance the OCR system, enabling users to set automated workflows aligned with Sansiri\u2019s enterprise processes and internal controls.<\/p>\n\n\n\n
In parallel, Amazon Q Developer has increased software development productivity by 30% while reducing compute costs by 20%, ensuring Sansiri\u2019s technology backbone remains efficient and scalable as demand continues to grow.<\/p>\n\n\n\n
\u201cSoutheast Asia\u2019s real estate industry is undergoing rapid Digital Transformation, and AI is at the centre of that change,\u201d said Vatsun Thirapatarapong, Country Manager, AWS Thailand. \u201cSansiri\u2019s success shows how developers can use AWS services to streamline operations, improve customer trust and set new benchmarks for the home buying and ownership experience.\u201d<\/p>\n\n\n\n
Together, these initiatives mark a significant step in how cloud computing and Generative AI are redefining the future of real estate in Thailand.<\/p>\n\n\n\n
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Sansiri, one of Thailand\u2019s leading real estate developers, is transforming how people buy and own homes with Generative Artificial Intelligence on AWS. By deploying the country\u2019s first large-scale Generative AI solutions in real estate, Sansiri has accelerated customer response times by 30%, increased satisfaction scores by 25% and streamlined thousands of transactions, reshaping home ownership […]<\/p>\n","protected":false},"author":58,"featured_media":54181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,12,20,35,59],"tags":[5353,10629,852,549,462,192,4452,10630,10628,10631],"class_list":["post-54180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-verticals-banking-finance","category-cloud","category-features","category-more-news","category-south-east-asia","tag-amazon-bedrock","tag-anthropic-claude","tag-artificial-intelligence","tag-aws","tag-cloud-computing","tag-digital-transformation","tag-generative-ai","tag-real-estate-technology","tag-sansiri","tag-thailand-property-market"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/54180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/comments?post=54180"}],"version-history":[{"count":1,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/54180\/revisions"}],"predecessor-version":[{"id":54182,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/posts\/54180\/revisions\/54182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media\/54181"}],"wp:attachment":[{"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/media?parent=54180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/categories?post=54180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelligentcio.com\/apac\/wp-json\/wp\/v2\/tags?post=54180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}