Rinascente, the leading department store group in Italy, is enhancing the consumer experience in its stores, including its flagship location in Rome, with new point-of-sale (POS) systems, software and services from Diebold Nixdorf, the world leader in driving connected commerce. A multi-year service contract has also been signed for the maintenance of the company’s in-store technology.
Opened in October, the shopping palace in Italy’s capital city features Diebold Nixdorf software solutions that enable Rinascente to offer consumers a variety of digital and physical services. Additionally, the new 120 Diebold Nixdorf POS systems and 40 back-office systems are a powerful hardware platform to ensure that consumers enjoy a memorable shopping experience on a sales floor of 14,000 square metres.
Based on open APIs and microservices, Diebold Nixdorf’s software ensures consistent data management, for example, to coordinate order processes and item availabilities across different channels. The software also enables cross-channel management of marketing and loyalty activities and provides a solid foundation for the future implementation of new solutions.
“Diebold Nixdorf’s software enables us to launch and expand innovative customer services and drive seamless experiences across all channels,” explained Paolo Ciceri, Chief Information Officer at Rinascente.
“Our open retailing strategy helps key retailers develop a true platform for connected commerce,” said Philippe Dauphin, Diebold Nixdorf Vice President, Retail, Europe, the Middle East and Africa. “It will enable Rinascente to build a seamless digital ecosystem and integrate existing applications and new customer touchpoints.”
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