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İşbank and Pisano collaborated for customer experience management

İşbank and Pisano collaborated for customer experience management

Banking & FinanceTop StoriesTurkey

İşbank is expanding its voice of customer initiatives with Pisano to more than 350 branches to better evaluate customer satisfaction.

Ozkan Demir, CEO of the Customer Experience Management Company, Pisano, expressed that recently customer experience has been a top priority for financial institutions and İşbank is one of the leading banks utilising customer experience technologies and solutions.

“Our collaboration with Turkey’s largest private bank, İşbank, reflects their focus and determination on providing excellent customer experiences which is really exciting for us. We love working with customer-oriented companies and the results are great sources of motivation for us,” said Demir. Adding that Pisano is “Determined to expand the Customer Movement in the EMEA Region.”

“İşbank and Pisano’s collaboration is one of the best examples of our initiatives in the process of digital transformation. Pisano’s customer experience management platform is enabling instant feedback for our customers. As a result, we observe a rapid increase in feedback volume and quality,” said İşbank Digital Banking Head, H. Mete Güneş. “Through Pisano kiosks, our branch employees simultaneously see the customers’ feedback and if needed, they take the action instantly.” Güneş also added, “With Pisano’s real-time reporting features, our branch managers can easily analyse the results in minutes. The positive customer feedback responses are also important sources to motivate our employees.”

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