The strategic partnership will enable Toys ‘R’ Us Iberia to execute its new business strategy after its recent acquisition by Green Swan, with the transformation of the shopping experience in all physical stores through the adoption of Openbravo’s POS solution in the cloud.
Openbravo has announced that it has been awarded a five-year contract by Toys ‘R’ Us Iberia. The contract covers Openbravo POS software deployment in the Openbravo Cloud and implementation services in all 61 stores across Spain and Portugal. It also includes integration with SAP solutions ERP and Hybris to deploy a new end-to-end omnichannel solution.
“We are pleased to have signed this contract with Openbravo,” said Paulo Sousa Marquez, CEO, Toys ‘R’ Us Iberia. “We value Openbravo’s modern technology, which will enable us to accelerate the store transformations and the agility that comes from being web-native and mobile-ready.”
Through the adoption of Openbravo POS, a key component of the Openbravo Commerce Cloud solution, Toys ‘R’ Us stores will gain access to a broad set of assisted sales capabilities that will enable greater customer focus and a faster, more convenient checkout experience while also supporting its omnichannel strategy. The cloud deployment will ensure central management for all stores and terminals, which will dramatically reduce total IT and maintenance costs.
“Toys ‘R’ Us is an emblematic brand with which many of us share an emotional bond. This is why we are very proud to collaborate with the company to help the team achieve its business goals in this new growth stage,” said Marco de Vries, CEO, Openbravo. “For Openbravo, this important agreement confirms our strategic success and further strengthens our market position as a reference retail software vendor. This partnership will be instrumental in further accelerating business growth in Spain and beyond.”