Magazine Button
TWINSET curates a sophisticated customer experience with Oracle Retail

TWINSET curates a sophisticated customer experience with Oracle Retail

ItalyRetailTop Stories

TWINSET curates a unique assortment of women’s ready-to-wear fashion, shoes and accessories sold online and across renowned Italian, European and Russian cities.

As the company continued to grow, it realised the importance of maintaining harmony between delivering high-quality clothing and excellent customer service was essential. With Oracle Retail’s modern point of service (POS) technology, TWINSET can open more boutiques and corner stores that meet international requirements, while delighting sophisticated shoppers with associates that are informed and ready to help.

“We want our consumers, the brand and our associates to be in harmony when they enter the store. By putting intuitive and modern technology at our associates’ fingertips, they can focus on the customer and delivering a seamless omnichannel experience,” said Federico Tamburini, IT and Logistic Director, TWINSET. “Oracle also enables us to quickly rollout new boutiques by leveraging the international and localisation capabilities inherent in the solution.”

In the recent New Topography of Retail report, nearly 6,400 European consumers surveyed prioritised knowledgeable in-store staff (73%) as one of the most compelling attributes of a shopping experience. Oracle Retail Xstore Point-of-Service will empower TWINSET associates to deliver on the brand commitment in store with inventory visibility, customer intelligence and seamless transactions.

For example, from a tablet, an associate will be able to easily pull up a customer’s recent transactions to get a sense of their style and make suggestions on new merchandise or easily order an out-of-stock item from the website and have it shipped directly to the customer with no hassle.

“The in-store experience must go beyond transactions alone. Retailers, particularly fashion retailers, must dazzle their customers at the point of interest. By modernising in-store POS technology, brands such as TWINSET are putting consumer intelligence in the associates’ hands, allowing them to personalise the interaction and build trust between the brand and the individual,” said Mike Webster, Senior Vice President and General Manager, Oracle Retail.

Browse our latest issue

Magazine Cover

View Magazine Archive