Digital Horizon international venture fund has participated in the seed investment round of high-tech startup, Market Beyond. This round totalled US$4 million with UK’s Hetz Ventures and Yahal Zilka, one of Israel’s leading venture capitalists also participating in this round. Digital Horizon invested US$1 million.
Market Beyond is a B2B tech company, headquartered in Tel Aviv. Its team has developed an e-Commerce tool which allows online retailers to increase sales and expand their market share. Market Beyond uses Artificial Intelligence to process data on billions of online transactions in order to pinpoint weaknesses in product assortment, pricing models and other conversion factors and suggest how deficiencies can be corrected. Industry giants including eBay, Walmart and other Fortune 500 companies are among Market Beyond’s clients.
Market Beyond plans to use the funds raised during this investment round to finance further growth.
“Market Beyond is a project that fully aligns with our investment ethos, meeting our key criteria. We share a similar international business strategy as the Market Beyond team and value its commitment to international expansion,” said Alan Vaksman, Founder of Digital Horizon. “We invest in high-growth technology companies with an existing client base and the potential to become undisputed leaders in their sectors. Israel is an important region for our investments, as is Europe,” he added.