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Wirecard promotes unified e-Commerce for one of Germany’s leading optical retailers

Wirecard promotes unified e-Commerce for one of Germany’s leading optical retailers

Banking & FinanceGermanyRetailTop Stories

Wirecard, global innovation leader for digital financial technology, has assumed responsibility for the entire payment processing in the e-Commerce shop of Apollo, one of the largest optical retailers in Germany. Wirecard ensures smooth payment transactions for Apollo in the background and enables customers to conveniently and flexibly order and pay for their spectacle frames, contact lenses and other products online, and have them delivered either to their home or to the Apollo branch of their choice. Wirecard is thus driving the digitalisation of the optics industry and supporting Apollo in expanding its unified commerce business.

With annual sales of €63 billion in 2018 and having grown by nearly 10% over the previous year, the e-Commerce market in Germany is of great importance for brands such as Apollo. The Wirecard solution integrates seamlessly into the existing web shop and supports all payment methods offered by Apollo. In addition to processing payments in accordance with the requirements of PCI Security Standards, all transactions undergo comprehensive AI-based risk management checks such as fraud detection and 3D Secure.

“We not only help Apollo to develop its online business, but also to reach its customers across all touchpoints,” said Christian Reindl, EVP Retail and Consumer Goods at Wirecard. “We want to enable an optimal online experience. This includes the online ordering and payment process, as well as delivery to the customer’s selected location. Wirecard is Apollo’s digital financial technology partner. We understand the demands of unified commerce and help to optimise processes. With our customised solution, we ensure a smooth and efficient payment process and offer the kind of checkout that customers expect from a modern online shop.”

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